Steps to sell on Instagram
Posted: Thu Jan 23, 2025 6:49 am
The basis for success on Instagram is having an attractive company profile , which is practically like a website. The more followers, the more action and the more views you get, the better. Of course, the products must be present, but they fit organically into the stream and Stories of the social network.
The company profile on Instagram must be attractive
These three elements should not be missing in any company profile:
A profile photo or logo tailored to the target audience . The graphics used professors edu email database should be easily recognizable and fit in with the rest of the brand's presence on the website and in-store.
An optimized bio for Instagram . The trick is to address the target audience with emotional content and using few words.
A direct link to the store or website . Instagram is also concise on this issue, allowing only one link at a time. Therefore, it is important that access is possible and the URL is provided with a tracking system to keep track of visitors who arrive at the website through Instagram.
Social media buy button
Turn your followers into buyers
Sell through social media in just a few minutes
Manage everything from a single platform
Compatible with any product or service
Instagram Ads
Once you’ve created a suitable profile, the next step is to start advertising on the platform. These can reach many people without having to have a profile full of image or video content. Purchased Instagram ads appear in the user’s stream with the “Advertising” label and will blend organically with the rest of the content.
Ads serve to increase the number of followers and Likes , but also, of course, to promote direct sales. The less common and more attractive the products are, the greater the probability of a transaction taking place and the shorter the customer journey (from the Instagram ad to the sale, via the product page).
Like other tried-and-tested ad formats (e.g. Google Ads), Instagram ads can be continuously optimized. All useful data for optimization is available via the business profile features of the Instagram app .
Another tip: add links to products in Instagram Stories
Even more direct are the popular Instagram Stories, where you can add links to products. If the content is funny, emotional or informative and attracts the interest of users, they may play it more than once. That's why Instagram Stories are ideal for generating sales, especially when it comes to fashion products, apps, games and special offers (with or without discounts).
With properly set up tracking and one-time product links in Stories, you can track the results of conversion-driven Stories, which can then be used for subsequent sales campaigns. As with Instagram ads, ongoing optimisation is the key to long-term sales success.
The company profile on Instagram must be attractive
These three elements should not be missing in any company profile:
A profile photo or logo tailored to the target audience . The graphics used professors edu email database should be easily recognizable and fit in with the rest of the brand's presence on the website and in-store.
An optimized bio for Instagram . The trick is to address the target audience with emotional content and using few words.
A direct link to the store or website . Instagram is also concise on this issue, allowing only one link at a time. Therefore, it is important that access is possible and the URL is provided with a tracking system to keep track of visitors who arrive at the website through Instagram.
Social media buy button
Turn your followers into buyers
Sell through social media in just a few minutes
Manage everything from a single platform
Compatible with any product or service
Instagram Ads
Once you’ve created a suitable profile, the next step is to start advertising on the platform. These can reach many people without having to have a profile full of image or video content. Purchased Instagram ads appear in the user’s stream with the “Advertising” label and will blend organically with the rest of the content.
Ads serve to increase the number of followers and Likes , but also, of course, to promote direct sales. The less common and more attractive the products are, the greater the probability of a transaction taking place and the shorter the customer journey (from the Instagram ad to the sale, via the product page).
Like other tried-and-tested ad formats (e.g. Google Ads), Instagram ads can be continuously optimized. All useful data for optimization is available via the business profile features of the Instagram app .
Another tip: add links to products in Instagram Stories
Even more direct are the popular Instagram Stories, where you can add links to products. If the content is funny, emotional or informative and attracts the interest of users, they may play it more than once. That's why Instagram Stories are ideal for generating sales, especially when it comes to fashion products, apps, games and special offers (with or without discounts).
With properly set up tracking and one-time product links in Stories, you can track the results of conversion-driven Stories, which can then be used for subsequent sales campaigns. As with Instagram ads, ongoing optimisation is the key to long-term sales success.