Types of video to attract industrial marketing buyers
Posted: Thu Jan 23, 2025 6:27 am
B2B marketing target audiences love to receive as much technical information as possible to clear up all their doubts in one fell swoop. That's why, before you even think about starting to record any video, we've selected the five categories of: There are many reasons to use video marketing to communicate your products or services, but it is necessary to have a solid foundation on which to generate content.
In this post we will explain the video categories cio cto email list most used by industrial companies when preparing a marketing campaign according to the message they want to convey to the buyer persona.
1. Brand videos
A corporate branding video is focused on capturing the core activities of a company and how the brand has been built over the years. Its main value lies in transmitting the importance of a company's products and services in the collective mindset, that is, it is a presentation letter of the company's most recognizable values.
In general, video creates a close relationship between customers and the brand and all the content associated with it, since if the ideal client feels that your working method is optimal for their interests , they will choose you for sure! Look at how Demoliciones Coruña used video marketing to show the renewal of its brand and the services it provides.
In this post we will explain the video categories cio cto email list most used by industrial companies when preparing a marketing campaign according to the message they want to convey to the buyer persona.
1. Brand videos
A corporate branding video is focused on capturing the core activities of a company and how the brand has been built over the years. Its main value lies in transmitting the importance of a company's products and services in the collective mindset, that is, it is a presentation letter of the company's most recognizable values.
In general, video creates a close relationship between customers and the brand and all the content associated with it, since if the ideal client feels that your working method is optimal for their interests , they will choose you for sure! Look at how Demoliciones Coruña used video marketing to show the renewal of its brand and the services it provides.