10 easy-to-implement strategies to get clients
Posted: Thu Jan 23, 2025 6:13 am
Tell us the truth! Are you still trying to capture the attention of your potential customers with free eBooks and the “most complete guides” on any topic? If so, we have to tell you that, nowadays, customers can easily tell that brands and companies are trying to “catch” them with hooks like “Ultimate Guides” and “Top Lists” just to get them to share their information. But, it turns out that, when they see this type of hook, they often become suspicious and refuse to give up their email address and other personal information. Learn 10 easy-to-implement strategies to get customers:
The reality is that creating free content and giving it away to your customers is no longer enough to generate leads or contacts, or, in other words, to convert your website visitors into customers.
Let's face it, there are millions of examples of this type of content competing for the attention of potential customers, so it's essential to invent new ways to generate those leads that go beyond the content.
But you don't have to worry, because at MIO Digital Agency we've done the hard work for compliance directors email list you! We've already identified ten of the best possible lead generation ideas that don't require much time to implement. Best of all, they offer long-term results. We know you want to know about them, so keep reading!
1. Automate your emails and personalize them
You may already be automating your emails to customers who sign up for your newsletter, download your eBook, or purchase your products, so this is a step ahead.
According to OptinMonster , a lead generation software that turns abandoning website visitors into subscribers, about 51% of businesses use email automation to save time and money. But what can you do differently to get the most out of it?
Personalize your email automation process ! This means stop using the same email for all your subscribers, regardless of whether they like the content.
Instead, use personalized emails to ensure customers get what they really want. Here's how.
For example, a customer who reaches your shopping cart and abandons it should receive a different email than the one who downloaded your free content.
Personalize emails to generate sales
One of its advantages is that you only have to create it once! We tell you how to do it.
Make a list of the different stages a customer goes through before making a purchase or offering their details, and create an email for each of these stages, then apply automation.
Below is a list of potential customers at different stages with the type of email they should receive:
Those who downloaded an e-book: should receive an email with detailed information about the product and the company to update their knowledge about it.
Those who subscribe to your website: should receive an email with special content and product recommendations.
Those who abandoned the shopping cart: should receive an email with offers and discounts.
Those who visited the page to check prices but then left should receive an email with limited-time offers and promotions.
So, automating personalized emails helps you in four different ways:
To interact with visitors.
To gain their trust.
To build relationships.
To convert them into potential customers.
The reality is that creating free content and giving it away to your customers is no longer enough to generate leads or contacts, or, in other words, to convert your website visitors into customers.
Let's face it, there are millions of examples of this type of content competing for the attention of potential customers, so it's essential to invent new ways to generate those leads that go beyond the content.
But you don't have to worry, because at MIO Digital Agency we've done the hard work for compliance directors email list you! We've already identified ten of the best possible lead generation ideas that don't require much time to implement. Best of all, they offer long-term results. We know you want to know about them, so keep reading!
1. Automate your emails and personalize them
You may already be automating your emails to customers who sign up for your newsletter, download your eBook, or purchase your products, so this is a step ahead.
According to OptinMonster , a lead generation software that turns abandoning website visitors into subscribers, about 51% of businesses use email automation to save time and money. But what can you do differently to get the most out of it?
Personalize your email automation process ! This means stop using the same email for all your subscribers, regardless of whether they like the content.
Instead, use personalized emails to ensure customers get what they really want. Here's how.
For example, a customer who reaches your shopping cart and abandons it should receive a different email than the one who downloaded your free content.
Personalize emails to generate sales
One of its advantages is that you only have to create it once! We tell you how to do it.
Make a list of the different stages a customer goes through before making a purchase or offering their details, and create an email for each of these stages, then apply automation.
Below is a list of potential customers at different stages with the type of email they should receive:
Those who downloaded an e-book: should receive an email with detailed information about the product and the company to update their knowledge about it.
Those who subscribe to your website: should receive an email with special content and product recommendations.
Those who abandoned the shopping cart: should receive an email with offers and discounts.
Those who visited the page to check prices but then left should receive an email with limited-time offers and promotions.
So, automating personalized emails helps you in four different ways:
To interact with visitors.
To gain their trust.
To build relationships.
To convert them into potential customers.