Google Ad Grants: The AdWords Tool for Nonprofits
Posted: Thu Jan 23, 2025 6:05 am
We know that Google AdWords is an excellent tool for businesses and merchants to advertise on the web. However, it is difficult for non-profit organizations to advertise on any platform. That is why we explain how to apply for Google Ad Grants, the new AdWords for non-profit organizations.
In this article we explain how to apply for these funds, how to stay on this platform and we give you the keys to create your ads.
But first, what is Google Ad Grants?
Google Ad Grants provides nonprofit organizations with the opportunity to advertise in AdWords spaces free of charge. The program provides $10,000 to qualifying nonprofits to further their initiatives and efforts on Google.com.
What do you need to apply for Google Ad Grants?
Fill out the Google Nonprofit Organizations online application
Have on hand the patent or certification with current status of your organization (for Puerto Rico and the United States, it refers to the 501(c)(3) certification)
Read, inform yourself and accept the agreements and certifications required by Google
Have a website up and running that provides information about your organization's initiatives
NOTE: Government organizations and entities, hospitals and medical groups, schools, academic communication directors email lists institutions, and universities are not eligible to participate in Google for Nonprofits; however, philanthropic entities within educational institutions are eligible.
How to keep Google Ad Grant funds?
Keeping your Google Ad Grant funds can be tricky, and you need to follow the agreement exactly, so here are some tips on what to do and what not to do.
All ads on the account must direct people to the link provided in the application.
You must be proactive in managing your AdWords account. If the advertiser does not log in to their account on a monthly basis, they run the risk of having their account paused without notification.
In this article we explain how to apply for these funds, how to stay on this platform and we give you the keys to create your ads.
But first, what is Google Ad Grants?
Google Ad Grants provides nonprofit organizations with the opportunity to advertise in AdWords spaces free of charge. The program provides $10,000 to qualifying nonprofits to further their initiatives and efforts on Google.com.
What do you need to apply for Google Ad Grants?
Fill out the Google Nonprofit Organizations online application
Have on hand the patent or certification with current status of your organization (for Puerto Rico and the United States, it refers to the 501(c)(3) certification)
Read, inform yourself and accept the agreements and certifications required by Google
Have a website up and running that provides information about your organization's initiatives
NOTE: Government organizations and entities, hospitals and medical groups, schools, academic communication directors email lists institutions, and universities are not eligible to participate in Google for Nonprofits; however, philanthropic entities within educational institutions are eligible.
How to keep Google Ad Grant funds?
Keeping your Google Ad Grant funds can be tricky, and you need to follow the agreement exactly, so here are some tips on what to do and what not to do.
All ads on the account must direct people to the link provided in the application.
You must be proactive in managing your AdWords account. If the advertiser does not log in to their account on a monthly basis, they run the risk of having their account paused without notification.