Discover how large company websites should be developed
Posted: Thu Jan 23, 2025 5:24 am
Building websites for large companies isn't as simple as using a ready-made template, writing some text or placing stock photos, and while no website should be created this casually, well-known brands need to be even more careful when it comes to their online presence .
Big companies – often world-renowned – have a loan database huge responsibility to their reputation. That's why they need to create a website that is in line with what they stand for and that contributes to the strength and consistency of their brand. After all, a website is often the main channel for digital marketing .
Now, to give you a clearer idea, we are going to analyze in depth the importance of a website for large companies and what characteristics it must have to comply with the marketing strategy.
For this, find out below:
What is the importance of a website for large companies?
What challenges exist for creating websites for large companies?
What should large company websites have?
What is the importance of a website for large companies?
Large organizations usually have their brands well established, as they are recognized by the public and have a reputation in the market. However, this does not mean that they should settle, but rather that they need to have a strong marketing plan in order to grow even further.
Therefore, the role of a website is to strengthen the brand and protect its reputation while reaching more people and winning more customers .
A website is the backbone of a digital strategy . In short, it is the channel that centralizes information about the company and acts as a business card on the Internet. For example, if you have an e-commerce site , it is the channel that centralizes sales, and if you have a blog, it centralizes content.
The website is the channel through which the company presents itself to the world . Therefore, a well-developed site is able to inspire the trust of your audience, whether they are consumers, suppliers, business partners, collaborators, the press or society in general.
On the other hand, big brands can seem distant, unattainable, since they are not like those neighborhood stores where you talk directly with the owner of the business, so they must also take advantage of their website to create proximity with the public and show a more human brand .
What challenges exist for creating websites for large companies?
Investment capacity is not the problem for large companies, as they have the ability to invest in good tools, create large, well-trained teams and hire good suppliers, and in theory, this allows them to create the best websites.
However, many times, what we find are inconsistent websites, with superficial content and inactivity problems, which do not generate engagement in readers nor effectively fulfill their role in marketing.
That's not a rule, of course. Many large company websites are well developed, but there are teams that face challenges that are common to large organizations and that can impact the quality of the website.
The hierarchical structure of large companies can often become very rigid. For example, to carry out an idea, it is necessary to go through several levels of approval: the analyst, the supervisor, the manager, the director.
That being the case, imagine what the bureaucracy of creating a website must be like, given that it requires agility.
Management rigidity can also limit creative freedom, and professionals generally lose autonomy and have more difficulty taking risks with new ideas, which are essential to having more creative and innovative websites .
Furthermore, a website can be developed better when there is collaboration between teams, even if the creation of the website is outsourced. However, large companies also run the risk of isolating their teams and collaborators so that each one fulfills their role.
Due to these limitations in large organizations, professionals generally focus on startups and small businesses for inspiration, since they find more autonomy and freedom of creation there.
On the other hand, agile methods and more horizontal forms of management are already being adopted in large companies to change this scenario. These changes tend to favour innovation and make the websites of these institutions become references for market professionals.
What should large company websites have?
Every website must follow some principles of creation and development in order to perform well. Focus on user experience , responsive design , loading speed , intuitive menus and quality images, as well as a simple and functional backend, are some of the essential elements.
In this section, however, we will analyze some features that are more relevant to the websites of large companies, due to their peculiarities. Let's see what they are!
Branding
Large companies have strong brands, and already have a name and a visual identity that is known to the public – often internationally. They also have established missions and values that guide their actions.
Therefore, the website should help strengthen the branding before its public, since it is an important point of contact with consumers , and many times it is even the first.
Therefore, the website's visual identity and language must be aligned with the brand's guidelines and in line with other digital marketing channels. Colors, fonts, expressions and the entire user experience of the website must convey the essence of the brand.
To better understand what we mean, take the opportunity to browse Apple's website for a while and see how branding is present throughout the browsing experience.
Large company sites
Mobile-first design
Today, every website must be developed with the different devices and screen sizes that users use in mind. That's why websites—even those of large organizations—must have a responsive design or other forms of mobile compatibility.
However, mobile development is no longer just a stage in web development. One of the main design trends is mobile-first, which is prioritizing mobile over desktop .
From this perspective, websites are first developed to optimize the experience on mobile and then on the computer. To do this, not only a smaller screen size is considered, but also the mobile context, such as a slower connection and the user on the move.
After all, mobile Internet access has already surpassed computer use.
So large organizations need to consider the volume of visits that can be made on mobile phones and tablets, and how many opportunities they can miss if the mobile experience is poor.
Scalability
The websites of large companies receive a considerable volume of visits, and on important dates, such as Black Friday, accesses tend to multiply.
Imagine, then, if a large organization's website takes a long time to load or remains down for a long time when it receives a lot of visitors; millions of dollars would be at stake , and the credibility of the brand would also be called into question.
That's why large companies' websites need to be scalable ; this means ensuring that the website maintains its functionality even if the number of visitors increases, either over the years or at a specific date.
This is why hiring a hosting service for large companies is essential, and said provider must guarantee the availability of the website 24 hours a day and withstand peak access, as well as offering security and loading speed.
However, it is also possible to opt for dedicated or shared hosting, as both can meet the needs of large companies, with dedicated hosting being ideal for market giants, which receive millions of accesses.
Either way, look for a company that has a reliable infrastructure, offers ongoing technical support, and guarantees an uptime of 99.9% or more .
24/7 Technical Support
If large companies' websites receive thousands of visitors and need to be always up, it is important to have 24/7 technical support.
The hosting service and website building platform must be available to resolve any issues that arise , especially during downtime, which can lead to huge losses.
Integrations
Large companies also work with different management platforms, such as ERP , CRM , e-commerce, email marketing or marketing automation - these tools are used in different areas of the business and must be integrated with each other to generate more intelligence and not create divergent information.
Therefore, the website creation platform should also offer integrations with the other platforms that the company uses. This way, leads generated on the website go directly to the CRM tool, for example, or customer contacts go to the support tool.
Integrations are therefore important for automating marketing and generating strategic information.
Information architecture
Organizing website information is essential, as large companies may have various business areas, serve different customer profiles and participate in countless projects, so the website must be clear to provide the best experience for the user .
Therefore, information architecture is an important stage in the development of websites for large companies.
It is therefore necessary to plan and study the information that will be part of the website, in addition to prioritizing the content according to the interests of the buyer persona and the business objectives; which is reflected in the organization of the menus, the website categories and the elements of the pages.
Therefore, it is important to note how this relates to the usability of the website, since you want the user to quickly find the information they are looking for and perform the conversion action without difficulty, without needing to think too much or make too much effort.
Check out an example and see how the Microsoft 365 menu is organized according to the user profile, so they can quickly find what they are looking for.
Examples of websites of large companies
Security
The websites of large companies receive thousands of visitors and handle a huge amount of data, which can be converted into business intelligence, but they can also be the target of hackers and invaders.
According to Check Point's 2021 Cyber Security Report , every 10 seconds an organization worldwide becomes a victim of ransomware.
Therefore, companies must be responsible with user data, since if it is stolen or misused, it can cause significant financial damage , in addition to impacting the brand's reputation in the market.
Therefore, some security measures must be adopted, such as:
SSL Security Certificate and HTTPS protocol
Defining data access levels
Periodic backups
Using antivirus software on computers
Regular software update
Privacy Policy
In addition, it is necessary to comply with the General Data Protection Regulation , develop a data protection policy , appoint a person responsible for this area and create a relationship of transparency with users regarding their data.
Accessibility
Accessibility is a necessity these days. If companies want to be more inclusive, they must have a website that is accessible to all audiences, without discrimination, and that is in line with the increasingly common discourse in favor of diversity and inclusion.
The websites of large companies, in particular, receive thousands of visitors—including people with different profiles and characteristics. Therefore, website development must include accessibility resources for people with disabilities .
Coca-Cola 's website , for example, has resources to support screen readers, allow users to navigate by keyboard (without using a mouse), and perform voice commands with a microphone.
Multisite management
Large companies' websites can be broken down into several websites. They often operate in different countries or have different business areas, which may have their own space on the web, depending on their strategy.
That's why it's interesting to have a multisite management platform. If you're hosting on WordPress , for example, it's possible to use WordPress Multisite for that.
This tool allows you to manage multiple websites in a single panel , which concentrates all the materials and content, facilitates theme configurations and allows you to switch between websites in a practical way.
Authority
Large organizations have authority in the market and must express this on their website, in their business presentation, in visual language, in success stories and customer testimonials and, of course, in the publication of content.
Content marketing is essential to show brand authority; blog posts, ebooks, interviews, podcasts , webinars, search reports and many other content help build the brand's image as a market leader.
And in addition to gaining customer trust, this content also contributes to SEO and helps the website reach the top positions on Google .
A good example is the Thoughtworks website, which has a section called Insights , with a large amount of content in various formats about the world of technology.
Big companies – often world-renowned – have a loan database huge responsibility to their reputation. That's why they need to create a website that is in line with what they stand for and that contributes to the strength and consistency of their brand. After all, a website is often the main channel for digital marketing .
Now, to give you a clearer idea, we are going to analyze in depth the importance of a website for large companies and what characteristics it must have to comply with the marketing strategy.
For this, find out below:
What is the importance of a website for large companies?
What challenges exist for creating websites for large companies?
What should large company websites have?
What is the importance of a website for large companies?
Large organizations usually have their brands well established, as they are recognized by the public and have a reputation in the market. However, this does not mean that they should settle, but rather that they need to have a strong marketing plan in order to grow even further.
Therefore, the role of a website is to strengthen the brand and protect its reputation while reaching more people and winning more customers .
A website is the backbone of a digital strategy . In short, it is the channel that centralizes information about the company and acts as a business card on the Internet. For example, if you have an e-commerce site , it is the channel that centralizes sales, and if you have a blog, it centralizes content.
The website is the channel through which the company presents itself to the world . Therefore, a well-developed site is able to inspire the trust of your audience, whether they are consumers, suppliers, business partners, collaborators, the press or society in general.
On the other hand, big brands can seem distant, unattainable, since they are not like those neighborhood stores where you talk directly with the owner of the business, so they must also take advantage of their website to create proximity with the public and show a more human brand .
What challenges exist for creating websites for large companies?
Investment capacity is not the problem for large companies, as they have the ability to invest in good tools, create large, well-trained teams and hire good suppliers, and in theory, this allows them to create the best websites.
However, many times, what we find are inconsistent websites, with superficial content and inactivity problems, which do not generate engagement in readers nor effectively fulfill their role in marketing.
That's not a rule, of course. Many large company websites are well developed, but there are teams that face challenges that are common to large organizations and that can impact the quality of the website.
The hierarchical structure of large companies can often become very rigid. For example, to carry out an idea, it is necessary to go through several levels of approval: the analyst, the supervisor, the manager, the director.
That being the case, imagine what the bureaucracy of creating a website must be like, given that it requires agility.
Management rigidity can also limit creative freedom, and professionals generally lose autonomy and have more difficulty taking risks with new ideas, which are essential to having more creative and innovative websites .
Furthermore, a website can be developed better when there is collaboration between teams, even if the creation of the website is outsourced. However, large companies also run the risk of isolating their teams and collaborators so that each one fulfills their role.
Due to these limitations in large organizations, professionals generally focus on startups and small businesses for inspiration, since they find more autonomy and freedom of creation there.
On the other hand, agile methods and more horizontal forms of management are already being adopted in large companies to change this scenario. These changes tend to favour innovation and make the websites of these institutions become references for market professionals.
What should large company websites have?
Every website must follow some principles of creation and development in order to perform well. Focus on user experience , responsive design , loading speed , intuitive menus and quality images, as well as a simple and functional backend, are some of the essential elements.
In this section, however, we will analyze some features that are more relevant to the websites of large companies, due to their peculiarities. Let's see what they are!
Branding
Large companies have strong brands, and already have a name and a visual identity that is known to the public – often internationally. They also have established missions and values that guide their actions.
Therefore, the website should help strengthen the branding before its public, since it is an important point of contact with consumers , and many times it is even the first.
Therefore, the website's visual identity and language must be aligned with the brand's guidelines and in line with other digital marketing channels. Colors, fonts, expressions and the entire user experience of the website must convey the essence of the brand.
To better understand what we mean, take the opportunity to browse Apple's website for a while and see how branding is present throughout the browsing experience.
Large company sites
Mobile-first design
Today, every website must be developed with the different devices and screen sizes that users use in mind. That's why websites—even those of large organizations—must have a responsive design or other forms of mobile compatibility.
However, mobile development is no longer just a stage in web development. One of the main design trends is mobile-first, which is prioritizing mobile over desktop .
From this perspective, websites are first developed to optimize the experience on mobile and then on the computer. To do this, not only a smaller screen size is considered, but also the mobile context, such as a slower connection and the user on the move.
After all, mobile Internet access has already surpassed computer use.
So large organizations need to consider the volume of visits that can be made on mobile phones and tablets, and how many opportunities they can miss if the mobile experience is poor.
Scalability
The websites of large companies receive a considerable volume of visits, and on important dates, such as Black Friday, accesses tend to multiply.
Imagine, then, if a large organization's website takes a long time to load or remains down for a long time when it receives a lot of visitors; millions of dollars would be at stake , and the credibility of the brand would also be called into question.
That's why large companies' websites need to be scalable ; this means ensuring that the website maintains its functionality even if the number of visitors increases, either over the years or at a specific date.
This is why hiring a hosting service for large companies is essential, and said provider must guarantee the availability of the website 24 hours a day and withstand peak access, as well as offering security and loading speed.
However, it is also possible to opt for dedicated or shared hosting, as both can meet the needs of large companies, with dedicated hosting being ideal for market giants, which receive millions of accesses.
Either way, look for a company that has a reliable infrastructure, offers ongoing technical support, and guarantees an uptime of 99.9% or more .
24/7 Technical Support
If large companies' websites receive thousands of visitors and need to be always up, it is important to have 24/7 technical support.
The hosting service and website building platform must be available to resolve any issues that arise , especially during downtime, which can lead to huge losses.
Integrations
Large companies also work with different management platforms, such as ERP , CRM , e-commerce, email marketing or marketing automation - these tools are used in different areas of the business and must be integrated with each other to generate more intelligence and not create divergent information.
Therefore, the website creation platform should also offer integrations with the other platforms that the company uses. This way, leads generated on the website go directly to the CRM tool, for example, or customer contacts go to the support tool.
Integrations are therefore important for automating marketing and generating strategic information.
Information architecture
Organizing website information is essential, as large companies may have various business areas, serve different customer profiles and participate in countless projects, so the website must be clear to provide the best experience for the user .
Therefore, information architecture is an important stage in the development of websites for large companies.
It is therefore necessary to plan and study the information that will be part of the website, in addition to prioritizing the content according to the interests of the buyer persona and the business objectives; which is reflected in the organization of the menus, the website categories and the elements of the pages.
Therefore, it is important to note how this relates to the usability of the website, since you want the user to quickly find the information they are looking for and perform the conversion action without difficulty, without needing to think too much or make too much effort.
Check out an example and see how the Microsoft 365 menu is organized according to the user profile, so they can quickly find what they are looking for.
Examples of websites of large companies
Security
The websites of large companies receive thousands of visitors and handle a huge amount of data, which can be converted into business intelligence, but they can also be the target of hackers and invaders.
According to Check Point's 2021 Cyber Security Report , every 10 seconds an organization worldwide becomes a victim of ransomware.
Therefore, companies must be responsible with user data, since if it is stolen or misused, it can cause significant financial damage , in addition to impacting the brand's reputation in the market.
Therefore, some security measures must be adopted, such as:
SSL Security Certificate and HTTPS protocol
Defining data access levels
Periodic backups
Using antivirus software on computers
Regular software update
Privacy Policy
In addition, it is necessary to comply with the General Data Protection Regulation , develop a data protection policy , appoint a person responsible for this area and create a relationship of transparency with users regarding their data.
Accessibility
Accessibility is a necessity these days. If companies want to be more inclusive, they must have a website that is accessible to all audiences, without discrimination, and that is in line with the increasingly common discourse in favor of diversity and inclusion.
The websites of large companies, in particular, receive thousands of visitors—including people with different profiles and characteristics. Therefore, website development must include accessibility resources for people with disabilities .
Coca-Cola 's website , for example, has resources to support screen readers, allow users to navigate by keyboard (without using a mouse), and perform voice commands with a microphone.
Multisite management
Large companies' websites can be broken down into several websites. They often operate in different countries or have different business areas, which may have their own space on the web, depending on their strategy.
That's why it's interesting to have a multisite management platform. If you're hosting on WordPress , for example, it's possible to use WordPress Multisite for that.
This tool allows you to manage multiple websites in a single panel , which concentrates all the materials and content, facilitates theme configurations and allows you to switch between websites in a practical way.
Authority
Large organizations have authority in the market and must express this on their website, in their business presentation, in visual language, in success stories and customer testimonials and, of course, in the publication of content.
Content marketing is essential to show brand authority; blog posts, ebooks, interviews, podcasts , webinars, search reports and many other content help build the brand's image as a market leader.
And in addition to gaining customer trust, this content also contributes to SEO and helps the website reach the top positions on Google .
A good example is the Thoughtworks website, which has a section called Insights , with a large amount of content in various formats about the world of technology.