Make reading easier with the ASMR formula
Posted: Thu Jan 23, 2025 5:21 am
Reading is a transaction. Your readers are basically exchanging their time for your words. If there is any point where they feel the content is too heavy to read, they will hit the “back” button.
So make sure your content is designed and written in a way that is comfortable to read. Do this by following the ASMR formula .
Annotations: Adding side notes and other elements like block quotes and callout boxes help break up the monotony of your post.
Short sentences and paragraphs: Long sentences are hard to follow. Find instances where you used chief vice president marketing officer email list transition words like “and,” “because,” and “that.” Break them up into shorter statements.
Multimedia like videos, images, and GIFs: Including these can help illustrate your points without having to add extra words.
Read your text out loud: doing so allows you to identify areas where your content doesn't flow smoothly.
5. Speak the language of your audience
The main goal of copywriting is to persuade. But nothing can be less persuasive than reading something that is obviously written by someone who is an “outsider.”
For example, breakdancers do not like the term “breakdance” or “breakdancers.” It is even classified as an insult in the community. The correct term is “breaking” or “b-boying”/”b-girling.”
If you're not using those terms, it will be obvious to the reader that you're not in tune with the niche, which will turn them off.
Most people think that SEO copywriting is all about writing, but nothing could be further from the truth. At the core of the copywriting process is thorough research.
If you're not familiar with your audience's lingo, terms, pains, problems, wants, and needs, you'll need to find out. Explore the communities where your target audience hangs out. These can be places like:
Facebook groups
Reddit
Communities in Slack
Quora
Blogs
Forums
So if I were to start a b-boy blog, I would head over to ar/bboy. With just a couple minutes of scrolling and the right questions, I would learn new terms like: inverting, cyphering, power moves, air tracks, windmills, and more.
6. Write as you speak
There's something about business that makes people stiff, uptight, and overly formal. People might miss it at an event, but they won't miss it in your content.
After all, nothing screams “stop reading now” more than content written like an academic report filled with meaningless jargon.
Don’t make this mistake. Good web content is casual. It’s like chatting with a friend, except your “friend” is a reader on the Internet.
If you're worried about your SEO writing sounding too salesy, you can paste it into Hemingway, it will keep your content simple, clear and informal.
7. Put a unique spin on your content
It's important to match search intent. It's also essential to cover the topic in its entirety, at least as much as possible. But don't mistake this for a call to create copycat content.
You need to give your SEO writing a unique twist.
So make sure your content is designed and written in a way that is comfortable to read. Do this by following the ASMR formula .
Annotations: Adding side notes and other elements like block quotes and callout boxes help break up the monotony of your post.
Short sentences and paragraphs: Long sentences are hard to follow. Find instances where you used chief vice president marketing officer email list transition words like “and,” “because,” and “that.” Break them up into shorter statements.
Multimedia like videos, images, and GIFs: Including these can help illustrate your points without having to add extra words.
Read your text out loud: doing so allows you to identify areas where your content doesn't flow smoothly.
5. Speak the language of your audience
The main goal of copywriting is to persuade. But nothing can be less persuasive than reading something that is obviously written by someone who is an “outsider.”
For example, breakdancers do not like the term “breakdance” or “breakdancers.” It is even classified as an insult in the community. The correct term is “breaking” or “b-boying”/”b-girling.”
If you're not using those terms, it will be obvious to the reader that you're not in tune with the niche, which will turn them off.
Most people think that SEO copywriting is all about writing, but nothing could be further from the truth. At the core of the copywriting process is thorough research.
If you're not familiar with your audience's lingo, terms, pains, problems, wants, and needs, you'll need to find out. Explore the communities where your target audience hangs out. These can be places like:
Facebook groups
Communities in Slack
Quora
Blogs
Forums
So if I were to start a b-boy blog, I would head over to ar/bboy. With just a couple minutes of scrolling and the right questions, I would learn new terms like: inverting, cyphering, power moves, air tracks, windmills, and more.
6. Write as you speak
There's something about business that makes people stiff, uptight, and overly formal. People might miss it at an event, but they won't miss it in your content.
After all, nothing screams “stop reading now” more than content written like an academic report filled with meaningless jargon.
Don’t make this mistake. Good web content is casual. It’s like chatting with a friend, except your “friend” is a reader on the Internet.
If you're worried about your SEO writing sounding too salesy, you can paste it into Hemingway, it will keep your content simple, clear and informal.
7. Put a unique spin on your content
It's important to match search intent. It's also essential to cover the topic in its entirety, at least as much as possible. But don't mistake this for a call to create copycat content.
You need to give your SEO writing a unique twist.