How to apply Live Shopping to your brand
Posted: Thu Jan 23, 2025 5:17 am
Decorative items, accessories, clothing or the latest trends in makeup. Any product can be the star of a good Live Shopping event . Of course, this is not about standing in front of the camera and starting to improvise, but rather there must be a good strategy to follow that has been previously developed.
Choose the platform that best suits your needs . More and more platforms are offering the possibility of organizing this type of interactive sales event. Some of them are perfectly integrated into the chairman email lists collective imagination, such as Instagram, TikTok, YouTube or Facebook. However, there are many other tools that can help you when launching your own Live Shopping event : Popshop, NTWRK, Talkshop.live, Taobao, Amazon Live and Tmall, among others. Although they are all quite similar, it is a matter of researching the features and selecting the one that best suits your case and your product.
Set an objective . In this phase of the strategy, we must plan a Live Shopping event based on a precise objective. Increase sales of X product? Improve my brand image? Increase sales conversion? On the other hand, and once that objective has been established, we cannot lose sight of the fact that the event must meet one of these maxims: inform, educate or entertain. If it does not, you will lose the interest of your audience and they will abandon the streaming .
Define a good content strategy . What are my audience's interests? This is the first question that has to arise when generating a good content strategy for your Live Shopping event . Of course, without forgetting that the promotional part must be in line with the maxims that we discussed in the previous point (inform, educate or entertain). Preparing a script, organizing a list of the products that are going to be shown and launching a series of exclusive offers for streaming viewers are usually three factors that cannot be missing in your content strategy.
Choose the platform that best suits your needs . More and more platforms are offering the possibility of organizing this type of interactive sales event. Some of them are perfectly integrated into the chairman email lists collective imagination, such as Instagram, TikTok, YouTube or Facebook. However, there are many other tools that can help you when launching your own Live Shopping event : Popshop, NTWRK, Talkshop.live, Taobao, Amazon Live and Tmall, among others. Although they are all quite similar, it is a matter of researching the features and selecting the one that best suits your case and your product.
Set an objective . In this phase of the strategy, we must plan a Live Shopping event based on a precise objective. Increase sales of X product? Improve my brand image? Increase sales conversion? On the other hand, and once that objective has been established, we cannot lose sight of the fact that the event must meet one of these maxims: inform, educate or entertain. If it does not, you will lose the interest of your audience and they will abandon the streaming .
Define a good content strategy . What are my audience's interests? This is the first question that has to arise when generating a good content strategy for your Live Shopping event . Of course, without forgetting that the promotional part must be in line with the maxims that we discussed in the previous point (inform, educate or entertain). Preparing a script, organizing a list of the products that are going to be shown and launching a series of exclusive offers for streaming viewers are usually three factors that cannot be missing in your content strategy.