Smarketing is a reference to “ sales ” and “marketing”. Therefore, the essence already highlights the importance of teamwork between these areas.
In this way, the concept addresses the integration of sectors in an intelligent way . Thus, the union contributes to the alignment of concepts, actions and strategies.
The objective is to guarantee effective sales results, with a focus on the quality of revenue and customer satisfaction.
To do this, Marketing attracts and nurtures leads with the help of inbound tactics . The sales team collaborates with decision-making during negotiation and closing of the deal.
With the marketing and sales areas aligned, the sales team gains a better understanding of potential customers' behavior. In addition, they better understand their profile, doubts, concerns and needs.
This approach contributes to improving the sales team's service process . It also favors the conversion of leads into real prospects , generating greater chances of closing the deal.
In-depth knowledge about your future customer also ensures greater loyalty. After all, it will be possible to make them aware of their own problem, presenting the best solution (your services/products).
Therefore, 52% of companies state that this integration is an kenya whatsapp data important initiative for the results of the sales area. Therefore, 57% of them say that the two areas are close. This data from the 2023 Sales Panorama reinforces the importance of this union.
Golden tip : Our focus is on Smarketing – work developed between marketing and sales. However, you can, and should, align these two departments with the Internal Marketing sector. This way, the entire work will become more focused and assertive, since good internal practices are reflected in the service provided to the end customer .
Read also: Find out now the 7 benefits of Smarketing !
The lead that comes from digital marketing is more assertive
The prospect who visits your industry for the first time is different from the lead who visits your website .
After all, he will come to your business with a solution in mind and more willing to buy. In the second case, your company will rarely be his first contact with a certain product/service.
That is, he will have already read content on a blog, watched videos on YouTube or searched for related images on Instagram. In other words, he did a lot of research before coming to you.
In B2B companies this practice is even more common! This is because the need for high investment in the solution extends the sales cycle and customers are cautious when making decisions .
Marketing strategies, through Smarketing, cannot be the same for these two customers. For the one who comes to your company, the approach must be more active .
In other words, focused on Outbound Marketing (identifying potential customers, making a more direct approach).