What's missing from their strategy?
Posted: Thu Jan 23, 2025 5:14 am
Centralize your social media data collection with Sprout’s analytics tools. This makes it easier to analyze how people respond to your posts across multiple channels. This way, you can understand content preferences and define your target audience accordingly.
The Sprout Social post performance overview dashboard shows post metrics france b2b leads such as impressions, potential reach, engagement, and engagement per impression
Analyze data
Your website analytics data can also provide you with valuable insights about your visitors. You can define your target audience based on where they come from, the pages they visit, and more.
Conduct social media competitor analysis
Social media competitive analysis is an important step in defining your target audience. Carefully study your competitors’ social media strategies and ask these questions:
What types of people are your competitors targeting?
How do they reach their target audience?
What did they do right?
What key benefits do they emphasize in their marketing?
How often do they post?
What content formats seem to work best for them?
Once you understand your competitors, you will be able to identify your key competitive advantages.
The Sprout Social post performance overview dashboard shows post metrics france b2b leads such as impressions, potential reach, engagement, and engagement per impression
Analyze data
Your website analytics data can also provide you with valuable insights about your visitors. You can define your target audience based on where they come from, the pages they visit, and more.
Conduct social media competitor analysis
Social media competitive analysis is an important step in defining your target audience. Carefully study your competitors’ social media strategies and ask these questions:
What types of people are your competitors targeting?
How do they reach their target audience?
What did they do right?
What key benefits do they emphasize in their marketing?
How often do they post?
What content formats seem to work best for them?
Once you understand your competitors, you will be able to identify your key competitive advantages.