Forms of direct marketing offline

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Catalog marketing is sales through advertising of products in catalogs that are sent to a database of interested customers or distributed at retail outlets.

Press release

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Direct mail marketing involves establishing a bulgaria mobile phone numbers database relationship with a potential customer through the distribution of letters, brochures, product samples, etc.

Any written message should be composed in such a way that from the very first lines the future client learns about the benefit he receives. The following message should contain a more detailed description of the characteristics of the product and the manufacturer.

Sales carried out via telephone conversations , or telemarketing, involves taking orders by telephone from interested consumers who have previously seen advertising for the product on television, radio, mail or in a catalogue. The selling company must use telephone lines that are free for customers.

The Silent Client

According to statistics, telemarketing increases the conversion of an advertising campaign by 0.7–5%, especially for products intended for mass consumption. If telephone contacts are an element of the method of implementation for industrial services, equipment, materials/raw materials for production or other production and technical facilities, then the effectiveness of direct communication can increase to 15%.

Television marketing is a method of direct promotion through advertising on television. Often, the guarantee of a customer response is the provision of special purchase conditions to the first callers. This type of marketing can also be implemented through paid television channels to accept applications for the purchase of goods at a reduced price.