Offering a Competitive Advantage to Brands
Posted: Thu Jan 23, 2025 5:10 am
By optimizing the reach of each piece of content your brand generates, you will gain a competitive advantage that only Big Data can provide.
Although certainly, if you are developing a content strategy it is not advisable to deal with an exaggerated amount of data.
You can fall for the lie that quantity is better than quality, but the brands that succeed in this space are the ones that measure the performance of their content and make adjustments accordingly.
“With Big Data, content has gone from being an “art” to being a “science.”
Big Data Contributions to your Content Strategy
big data
We already know that Big Data will give you insights into your namibia whatsapp resource target audience in ways that no other tool can, but what can it actually do for your content? There are three things it's most useful for.
Content Planning
Analyzing this big data will give you better insight into these important questions: who, what, why, where, when, and how.
Who is Your Target Audience and Who Influences Them?
You can find out the answer by analyzing the sales or service data you already have in your company, and it is also advantageous to sell to an existing customer.
You will be able to identify various key data such as: age, profession, income, location, frequently asked questions, needs/desires, among others.
With this data, your content strategy will be customer-driven. The information you provide can then be truly relevant to your target audience.
The data obtained can also support you with your Business Omnichannel , since this information influences the configuration of social networks and newsletters, among other tools.
Steps you should follow
After understanding where and how to publish your content, you must follow a step-by-step process:
Plug your SEO keywords into Google and type in the domains that appear : the more common the domains, the more likely it is that more traffic has viewed them.
Identify which websites are similar to these: “(Domain name) versus…” and check what the suggestions are.
You can do the same versus when it comes to social media : use tools like BuzzSumo to find out which platforms are best for you based on your target audience data.
Once you know where your people are located, you can answer whether there is opportunity in those domains for advertising, guest blogging, or influencer marketing.
On the other hand, you must take into account that for Big Data there are two types of data:
Structured: data adjusted to a system such as Google Analytics.
Unstructured: Data without organization, such as messages, tweets, etc. Important data can be extracted from there, but there is no way to track it.
The latter can be a very powerful resource for your Content Marketing. They measure emotions more than anything else, they know what drives your users, their intentions and habits.
Imagine having access to this data and being able to respond with content to your users' feelings.
There are some systems that offer semantic analysis and language processing that can give you words that have been repeated and measure sentiments.
Although certainly, if you are developing a content strategy it is not advisable to deal with an exaggerated amount of data.
You can fall for the lie that quantity is better than quality, but the brands that succeed in this space are the ones that measure the performance of their content and make adjustments accordingly.
“With Big Data, content has gone from being an “art” to being a “science.”
Big Data Contributions to your Content Strategy
big data
We already know that Big Data will give you insights into your namibia whatsapp resource target audience in ways that no other tool can, but what can it actually do for your content? There are three things it's most useful for.
Content Planning
Analyzing this big data will give you better insight into these important questions: who, what, why, where, when, and how.
Who is Your Target Audience and Who Influences Them?
You can find out the answer by analyzing the sales or service data you already have in your company, and it is also advantageous to sell to an existing customer.
You will be able to identify various key data such as: age, profession, income, location, frequently asked questions, needs/desires, among others.
With this data, your content strategy will be customer-driven. The information you provide can then be truly relevant to your target audience.
The data obtained can also support you with your Business Omnichannel , since this information influences the configuration of social networks and newsletters, among other tools.
Steps you should follow
After understanding where and how to publish your content, you must follow a step-by-step process:
Plug your SEO keywords into Google and type in the domains that appear : the more common the domains, the more likely it is that more traffic has viewed them.
Identify which websites are similar to these: “(Domain name) versus…” and check what the suggestions are.
You can do the same versus when it comes to social media : use tools like BuzzSumo to find out which platforms are best for you based on your target audience data.
Once you know where your people are located, you can answer whether there is opportunity in those domains for advertising, guest blogging, or influencer marketing.
On the other hand, you must take into account that for Big Data there are two types of data:
Structured: data adjusted to a system such as Google Analytics.
Unstructured: Data without organization, such as messages, tweets, etc. Important data can be extracted from there, but there is no way to track it.
The latter can be a very powerful resource for your Content Marketing. They measure emotions more than anything else, they know what drives your users, their intentions and habits.
Imagine having access to this data and being able to respond with content to your users' feelings.
There are some systems that offer semantic analysis and language processing that can give you words that have been repeated and measure sentiments.