Two concrete steps advertisers should take going forward
Posted: Thu Jan 23, 2025 5:10 am
Here we will introduce two specific measures that advertisers who have previously used third-party cookies to place advertisements should take in the future .
Collecting and using first-party data
As third-party cookies become more regulated, first-party data will play a key role in the future .
First-party data includes the purchase history, browsing history, survey responses, etc. of users who visit your company's website. This data needs to be analyzed more deeply than ever before.
It is also important to implement measures to increase visits gcash database to your company's website in order to increase opportunities to collect user information.
Responding to new advertising methods
The restrictions on third-party cookie collection will make it more difficult to track user behavior across sites, forcing companies to adopt new advertising techniques such as contextual targeting, as discussed in the previous section.
Creating high-quality content is also important for precise targeting. Providing interesting content will increase the number of users visiting your site, which will lead to the collection of first-party data.
summary
Third-party cookies are cookies issued by a third party other than the site you are visiting.
is.
While this has benefits in terms of collecting information and improving customer experience, it also poses security risks as it tracks user behavior across sites.
For these reasons, third-party cookies have been increasingly regulated in recent years from the perspective of privacy protection. Anyone who has used third-party cookies to place advertisements or collect information will need to take measures to comply with the regulations.
Consider using first-party cookies and measuring effectiveness using digital marketing tools.
Collecting and using first-party data
As third-party cookies become more regulated, first-party data will play a key role in the future .
First-party data includes the purchase history, browsing history, survey responses, etc. of users who visit your company's website. This data needs to be analyzed more deeply than ever before.
It is also important to implement measures to increase visits gcash database to your company's website in order to increase opportunities to collect user information.
Responding to new advertising methods
The restrictions on third-party cookie collection will make it more difficult to track user behavior across sites, forcing companies to adopt new advertising techniques such as contextual targeting, as discussed in the previous section.
Creating high-quality content is also important for precise targeting. Providing interesting content will increase the number of users visiting your site, which will lead to the collection of first-party data.
summary
Third-party cookies are cookies issued by a third party other than the site you are visiting.
is.
While this has benefits in terms of collecting information and improving customer experience, it also poses security risks as it tracks user behavior across sites.
For these reasons, third-party cookies have been increasingly regulated in recent years from the perspective of privacy protection. Anyone who has used third-party cookies to place advertisements or collect information will need to take measures to comply with the regulations.
Consider using first-party cookies and measuring effectiveness using digital marketing tools.