Checklist: How to Achieve Your Goals in Negotiations with Clients
Posted: Thu Jan 23, 2025 5:09 am
F. Reichheld, R. Markey "Sincere Loyalty. The Key to Winning Customers for Life"
The best recommendation for this book is the names of its authors. F. Reichheld and R. Markey are partners at Bain & Company and are among the best marketing consultants. The book is addressed to those who want to influence their customers.
Throughout the content, the authors' idea is traced: the long-term success of a company is directly related to satisfied customers. Speaking about the Net Promoter Score (NPS), Reichheld and Markie very fully disclose the concept of its measurement and analysis of results. A practical point is the step-by-step reproduction of the implementation russia mobile phone numbers database of the NPS mechanism in the company's work.
Download a useful document on the topic:
S. Butcher "Loyalty Programs and Clubs of Regular Customers"
The book is more like a methodological manual: all issues on developing loyalty programs (organizational, administrative, financial) are discussed in sequence. However, information on non-material incentives for buyers may be valuable.
It's a tough read, but if you're interested in consumer loyalty, this book will find a place on your bookshelf.
T. L. Keiningham, T. G. Vavra, L. Aksoy, G. Wallard "Myths about Marketing and Consumer Loyalty."
The authors of the book are the heads of the largest consulting company in the field of marketing. If you are ready to reconsider everything you have known so far about loyalty and ways to increase it, this publication is for you.
Consistently debunking 53 of the most famous, commonly accepted myths about marketing techniques and consumer loyalty, the authors rely on modern research in this area. For example, you will learn that “old” regular customers are not always better than new ones, and the dangers of trying to retain the “wrong” customers.
The main focus of this book is not the consumer, but you and the success of your business.
M. V. Akulich "Customer loyalty. Concepts, program, analysis, examples, ways of increasing"
The book was written by a candidate of economic sciences, associate professor and expert and is addressed to business trainers, marketers and company managers. It is intended for a wide audience interested in issues of increasing customer loyalty.
The book has both a good theoretical basis (it contains almost all concepts related to loyalty) and practical value (it provides a lot of examples, effective advice, methods of analyzing indicators, incentive programs
The best recommendation for this book is the names of its authors. F. Reichheld and R. Markey are partners at Bain & Company and are among the best marketing consultants. The book is addressed to those who want to influence their customers.
Throughout the content, the authors' idea is traced: the long-term success of a company is directly related to satisfied customers. Speaking about the Net Promoter Score (NPS), Reichheld and Markie very fully disclose the concept of its measurement and analysis of results. A practical point is the step-by-step reproduction of the implementation russia mobile phone numbers database of the NPS mechanism in the company's work.
Download a useful document on the topic:
S. Butcher "Loyalty Programs and Clubs of Regular Customers"
The book is more like a methodological manual: all issues on developing loyalty programs (organizational, administrative, financial) are discussed in sequence. However, information on non-material incentives for buyers may be valuable.
It's a tough read, but if you're interested in consumer loyalty, this book will find a place on your bookshelf.
T. L. Keiningham, T. G. Vavra, L. Aksoy, G. Wallard "Myths about Marketing and Consumer Loyalty."
The authors of the book are the heads of the largest consulting company in the field of marketing. If you are ready to reconsider everything you have known so far about loyalty and ways to increase it, this publication is for you.
Consistently debunking 53 of the most famous, commonly accepted myths about marketing techniques and consumer loyalty, the authors rely on modern research in this area. For example, you will learn that “old” regular customers are not always better than new ones, and the dangers of trying to retain the “wrong” customers.
The main focus of this book is not the consumer, but you and the success of your business.
M. V. Akulich "Customer loyalty. Concepts, program, analysis, examples, ways of increasing"
The book was written by a candidate of economic sciences, associate professor and expert and is addressed to business trainers, marketers and company managers. It is intended for a wide audience interested in issues of increasing customer loyalty.
The book has both a good theoretical basis (it contains almost all concepts related to loyalty) and practical value (it provides a lot of examples, effective advice, methods of analyzing indicators, incentive programs