What made the campaign effective:
Posted: Thu Jan 23, 2025 5:05 am
Personalization. In each letter, we adapted the text to the specific recipient or company, mentioning previous cooperation experiences or focusing on current industry challenges.
Headline testing. We conducted A/B testing of headlines to determine which ones worked best. This helped increase open rates. While we focused on headlines in this campaign, other tests could also experiment with tone and structure of text, CTA placement, and number of follow-up emails.
Variety of sequences. The campaign included e-mails for new uk email list customers with an emphasis on the company's benefits, letters for former customers with updates on expanding opportunities, follow-up letters to stimulate a response, campaigns for specific industries - for example, defense or industrial.
Given the scale of the campaign, the difficulty of reaching contacts in highly competitive industries, and the size of the target companies, the metrics obtained confirm success:
The email open rate (17.27%) is good for such niches.
620 responses indicate the correct approach to personalization and the relevance of messages.
4.71% of responses demonstrate that the content was useful and interesting to the audience.
Our experience with the campaign emphasizes the importance of audience adaptation, personalized approaches, and testing. The statistics obtained demonstrate the effectiveness of email marketing strategies and can become the basis for even more successful campaigns in the future.
Headline testing. We conducted A/B testing of headlines to determine which ones worked best. This helped increase open rates. While we focused on headlines in this campaign, other tests could also experiment with tone and structure of text, CTA placement, and number of follow-up emails.
Variety of sequences. The campaign included e-mails for new uk email list customers with an emphasis on the company's benefits, letters for former customers with updates on expanding opportunities, follow-up letters to stimulate a response, campaigns for specific industries - for example, defense or industrial.
Given the scale of the campaign, the difficulty of reaching contacts in highly competitive industries, and the size of the target companies, the metrics obtained confirm success:
The email open rate (17.27%) is good for such niches.
620 responses indicate the correct approach to personalization and the relevance of messages.
4.71% of responses demonstrate that the content was useful and interesting to the audience.
Our experience with the campaign emphasizes the importance of audience adaptation, personalized approaches, and testing. The statistics obtained demonstrate the effectiveness of email marketing strategies and can become the basis for even more successful campaigns in the future.