Process for determining the purpose of site renewal
Posted: Thu Jan 23, 2025 5:04 am
Site renewal purpose Advantage 1: Measures are made concrete One benefit of clarifying the purpose of a website renewal is that it allows you to specify the measures you will take. If the purpose of the renewal is clear, such as "improving the low conversion rate," then the specific measures you will take will be "strengthening the path to the conversion page," "changing the design of the action button to increase the click rate," and "improving the UI of the inquiry form.
" Then, you can set specific target figures for the qatar telegram phone number list level of improvement you want to achieve with each measure, allowing you to verify the effectiveness after the renewal. Advantage 2: You can determine the priority of measures. The second benefit of clarifying the purpose of a site renewal is that it makes it easier to determine the priorities of measures. Since the budget for website renewal is limited, it is not realistic to try to improve everything.
Since the budget is limited, it is important to set the main objective that needs to be resolved as a top priority and to start with the measures that will be effective for that objective. For example, if the goal is clearly stated as "increasing conversion rate," then the idea of "strengthening columns covering current events in order to attract a wide range of customers and increase awareness" is clearly a low priority, as it is a strategy to attract customers.
" Then, you can set specific target figures for the qatar telegram phone number list level of improvement you want to achieve with each measure, allowing you to verify the effectiveness after the renewal. Advantage 2: You can determine the priority of measures. The second benefit of clarifying the purpose of a site renewal is that it makes it easier to determine the priorities of measures. Since the budget for website renewal is limited, it is not realistic to try to improve everything.
Since the budget is limited, it is important to set the main objective that needs to be resolved as a top priority and to start with the measures that will be effective for that objective. For example, if the goal is clearly stated as "increasing conversion rate," then the idea of "strengthening columns covering current events in order to attract a wide range of customers and increase awareness" is clearly a low priority, as it is a strategy to attract customers.