Inefficient distribution of PR resources
Posted: Thu Jan 23, 2025 4:47 am
The advertising budget must be optimized. It must be fully adjusted to the implementation of the set marketing goals and objectives and effectively distributed across the selected product promotion channels.
If you are selling everyday products (for example, shaving foam or shampoo ), it makes sense to allocate 75% of the PR budget for classic advertising channels : television, outdoor and print publications. The remaining 25% of funds can be spent on organizing promotional campaigns, viral and native advertising on social networks, etc.
Incorrect distribution of the PR facebook database budget between the channels used can negate all efforts to promote the product. Successful implementation of the chosen marketing strategy almost entirely depends on the optimal division of money between advertising channels. Allocating funds for ineffective promotion tools leads to useless and ineffective expenses, and expenses on situational actions will only give a short-term effect.
Lack of detailed marketing and advertising planning
A typical mistake of small businesses is the lack of a clear, well-thought-out marketing and PR plan. Most often, the reason lies in the lack of financial resources. Most companies allocate advertising budgets haphazardly, without setting specific goals and objectives.
Any PR campaign lasts at least 3-5 months, and is carefully worked out before launch. The lack of a well-thought-out plan can lead to tragic consequences.
For example, a businessman wants to bring a new perfume brand to the market. He organizes a promotional campaign with sample distribution in hotels and resort area hotels. As a result, he completely wastes the advertising budget. Potential consumers are not yet familiar with the new brand, there are very few visitors - there is no result from such a campaign. If the money allocated for it had been spent on native advertising in blogs and social networks, as well as on printed PR in women's magazines, the result of the marketing efforts would have been completely different.
Read also!
"Company Marketing Plan: Short and Detailed Versions"
Read more
4 Business Mistakes Made by Experienced Entrepreneurs
Rejection of new proposals and solutions
If you are used to using only old, time-tested strategies and tools in your work, are not ready to search for innovative ones, do not take into account the ideas and suggestions that come from your own employees, the successful development of your business is put under a big question mark.
Try to move away from the idea in your management activities that only those solutions that you are accustomed to and that have been tested by time work well. Give your employees a chance to open up: listen to their ideas, thoughts and suggestions. And be sure to try to implement at least some of this. There is a high probability that you will get a result that you could not even dream of.
Rejection of new proposals and solutions
Concealing information from employees and business partners
Centralization is ineffective even in a small company. If you are one of those managers who believe that only the top manager should have complete information about the company's activities, you are unlikely to build a successful company.
To move away from the centralized management model and involve all employees in processes as much as possible, try to allocate time at planning meetings to discuss current affairs. This will help to meet task deadlines, effectively distribute projects and assignments between employees, track progress in affairs, fully plan the activities of all departments and calculate potential risks.
If you are selling everyday products (for example, shaving foam or shampoo ), it makes sense to allocate 75% of the PR budget for classic advertising channels : television, outdoor and print publications. The remaining 25% of funds can be spent on organizing promotional campaigns, viral and native advertising on social networks, etc.
Incorrect distribution of the PR facebook database budget between the channels used can negate all efforts to promote the product. Successful implementation of the chosen marketing strategy almost entirely depends on the optimal division of money between advertising channels. Allocating funds for ineffective promotion tools leads to useless and ineffective expenses, and expenses on situational actions will only give a short-term effect.
Lack of detailed marketing and advertising planning
A typical mistake of small businesses is the lack of a clear, well-thought-out marketing and PR plan. Most often, the reason lies in the lack of financial resources. Most companies allocate advertising budgets haphazardly, without setting specific goals and objectives.
Any PR campaign lasts at least 3-5 months, and is carefully worked out before launch. The lack of a well-thought-out plan can lead to tragic consequences.
For example, a businessman wants to bring a new perfume brand to the market. He organizes a promotional campaign with sample distribution in hotels and resort area hotels. As a result, he completely wastes the advertising budget. Potential consumers are not yet familiar with the new brand, there are very few visitors - there is no result from such a campaign. If the money allocated for it had been spent on native advertising in blogs and social networks, as well as on printed PR in women's magazines, the result of the marketing efforts would have been completely different.
Read also!
"Company Marketing Plan: Short and Detailed Versions"
Read more
4 Business Mistakes Made by Experienced Entrepreneurs
Rejection of new proposals and solutions
If you are used to using only old, time-tested strategies and tools in your work, are not ready to search for innovative ones, do not take into account the ideas and suggestions that come from your own employees, the successful development of your business is put under a big question mark.
Try to move away from the idea in your management activities that only those solutions that you are accustomed to and that have been tested by time work well. Give your employees a chance to open up: listen to their ideas, thoughts and suggestions. And be sure to try to implement at least some of this. There is a high probability that you will get a result that you could not even dream of.
Rejection of new proposals and solutions
Concealing information from employees and business partners
Centralization is ineffective even in a small company. If you are one of those managers who believe that only the top manager should have complete information about the company's activities, you are unlikely to build a successful company.
To move away from the centralized management model and involve all employees in processes as much as possible, try to allocate time at planning meetings to discuss current affairs. This will help to meet task deadlines, effectively distribute projects and assignments between employees, track progress in affairs, fully plan the activities of all departments and calculate potential risks.