What method or tool to choose to increase sales of a real estate agency
Posted: Thu Jan 23, 2025 4:35 am
Today it is very important to invest only in those advertising tools that can bring maximum returns. In other words, the promotion methods you use should provide an increase in the number of requests, work to increase the sales of the real estate agency.
The effectiveness of advertising campaigns ecuador mobile phone numbers database is currently increasing, and advertising costs are being optimized. There is a trend for real estate agencies to spend more on online advertising.
As for advertising campaigns on television, in print media, on the radio, they are carried out mainly to maintain the image and strengthen the reputation. Most developers now pay attention, first of all, to contextual advertising and specialized real estate sites.
Increase in sales of real estate agency_statistics1
In the real estate sector, contextual advertising rightfully takes first place in terms of the number of attracted clients and calls to developer organizations. About 60% of the total number of calls are given by advertisements in Yandex and Google.
Increase in sales of real estate agency_statistics2
Approximately 30% of potential clients calling real estate agencies come from organic search. Note that users call twice as often from both contextual advertising and Yandex search results than from Google.
Increase in sales of real estate agency_statistics3
For the real estate industry, such indicators as the percentage of conversion into a unique call and the cost of a lead are also important. In total, approximately 1% of unique users from all sources call a real estate agency. The percentage of conversion into a unique call from contextual advertising is, on average, 0.9 - 1%.
Increase in sales of real estate agency_statistics4
When considering the conversion to a unique call from different channels, we get the following results:
Increase in sales of real estate agency_statistics5
The average conversion rate from Google contextual advertising is significantly lower than the Yandex indicator. Note that on individual projects and real estate agency websites, the conversion rate into a unique call from contextual advertising starts from 0.4% and reaches 1.8%.
Increase in sales of real estate agency_statistics6
An interesting parameter is the cost of a lead from context. The price of one unique call for developers and real estate agencies is 5,000-6,000 rubles.
Increase in sales of real estate agency_statistics7
The graph below shows the cost of requests (calls and applications) for different keywords, and also highlights the most expensive ones for some organizations:
Increase in sales of real estate agency_statistics8
It is this traffic channel that provides the highest conversion for developers and real estate agencies. On average, since the beginning of 2017, the number of unique clients who applied from organic search results was 1.2 - 1.3%. At the same time, the conversion from search results of both Yandex and Google is approximately the same.
Increase in sales of real estate agency_statistics9
A large percentage of potential clients interested in real estate come to agencies and developers from specialized Internet sites: aggregators and catalogs with advertisements posted on them about the purchase, sale and rental of properties, as well as from information portals that contain articles, analytics and industry news.
Online aggregator platforms are places where the target audience is concentrated. For developers and real estate agencies, an aggregator is an excellent tool for generating a large amount of traffic with a fairly high conversion rate.
The largest of them are classified sites, such as realty.yandex.ru. It is thanks to them that real estate agencies receive the most calls, compared to other similar Internet resources.
When considering the average conversion rate into a unique call from aggregators and portals, we received the following results:
Increase in sales of real estate agency_statistics10
The highest converting ads, according to the results of the study, are ads on the websites GdeEtotDom.ru and Realty.ru.
Increase in sales of real estate agency_statistics11
Real estate agencies and developers mainly use social networks Vkontakte and Facebook to promote and increase sales. The forms of company presence on them can be different. Agencies and developers often use targeting – they post articles and posts in groups, increasing the popularity of their pages and striving to increase sales.
Below are the results that social media advertising can achieve. In this case, by results we mean the number of users and calls to the real estate agency, as well as the percentage of conversion into a unique call.
Increase in sales of real estate agency_statistics12
Thanks to advertising on the social network Facebook, the company receives more calls, compared to the results of using the Vkontakte platform. But, as can be seen from the graph, not all real estate agencies and developers use VK.
Probably because the target audience of VKontakte is users under 30 years old. As for Facebook, the average age of users there is higher and is 30-50 years old. The percentage of conversion into a unique call from both social networks differs insignificantly.
The effectiveness of advertising campaigns ecuador mobile phone numbers database is currently increasing, and advertising costs are being optimized. There is a trend for real estate agencies to spend more on online advertising.
As for advertising campaigns on television, in print media, on the radio, they are carried out mainly to maintain the image and strengthen the reputation. Most developers now pay attention, first of all, to contextual advertising and specialized real estate sites.
Increase in sales of real estate agency_statistics1
In the real estate sector, contextual advertising rightfully takes first place in terms of the number of attracted clients and calls to developer organizations. About 60% of the total number of calls are given by advertisements in Yandex and Google.
Increase in sales of real estate agency_statistics2
Approximately 30% of potential clients calling real estate agencies come from organic search. Note that users call twice as often from both contextual advertising and Yandex search results than from Google.
Increase in sales of real estate agency_statistics3
For the real estate industry, such indicators as the percentage of conversion into a unique call and the cost of a lead are also important. In total, approximately 1% of unique users from all sources call a real estate agency. The percentage of conversion into a unique call from contextual advertising is, on average, 0.9 - 1%.
Increase in sales of real estate agency_statistics4
When considering the conversion to a unique call from different channels, we get the following results:
Increase in sales of real estate agency_statistics5
The average conversion rate from Google contextual advertising is significantly lower than the Yandex indicator. Note that on individual projects and real estate agency websites, the conversion rate into a unique call from contextual advertising starts from 0.4% and reaches 1.8%.
Increase in sales of real estate agency_statistics6
An interesting parameter is the cost of a lead from context. The price of one unique call for developers and real estate agencies is 5,000-6,000 rubles.
Increase in sales of real estate agency_statistics7
The graph below shows the cost of requests (calls and applications) for different keywords, and also highlights the most expensive ones for some organizations:
Increase in sales of real estate agency_statistics8
It is this traffic channel that provides the highest conversion for developers and real estate agencies. On average, since the beginning of 2017, the number of unique clients who applied from organic search results was 1.2 - 1.3%. At the same time, the conversion from search results of both Yandex and Google is approximately the same.
Increase in sales of real estate agency_statistics9
A large percentage of potential clients interested in real estate come to agencies and developers from specialized Internet sites: aggregators and catalogs with advertisements posted on them about the purchase, sale and rental of properties, as well as from information portals that contain articles, analytics and industry news.
Online aggregator platforms are places where the target audience is concentrated. For developers and real estate agencies, an aggregator is an excellent tool for generating a large amount of traffic with a fairly high conversion rate.
The largest of them are classified sites, such as realty.yandex.ru. It is thanks to them that real estate agencies receive the most calls, compared to other similar Internet resources.
When considering the average conversion rate into a unique call from aggregators and portals, we received the following results:
Increase in sales of real estate agency_statistics10
The highest converting ads, according to the results of the study, are ads on the websites GdeEtotDom.ru and Realty.ru.
Increase in sales of real estate agency_statistics11
Real estate agencies and developers mainly use social networks Vkontakte and Facebook to promote and increase sales. The forms of company presence on them can be different. Agencies and developers often use targeting – they post articles and posts in groups, increasing the popularity of their pages and striving to increase sales.
Below are the results that social media advertising can achieve. In this case, by results we mean the number of users and calls to the real estate agency, as well as the percentage of conversion into a unique call.
Increase in sales of real estate agency_statistics12
Thanks to advertising on the social network Facebook, the company receives more calls, compared to the results of using the Vkontakte platform. But, as can be seen from the graph, not all real estate agencies and developers use VK.
Probably because the target audience of VKontakte is users under 30 years old. As for Facebook, the average age of users there is higher and is 30-50 years old. The percentage of conversion into a unique call from both social networks differs insignificantly.