Why is UX Writing necessary?
Posted: Thu Jan 23, 2025 4:31 am
UX Writing is not only necessary to communicate the brand's voice, but also to help the user understand what to do on the site. According to Steve Krug, in his book Don't make me think , we should try to answer 4 questions as soon as we enter the site:
What is this?
What do they have?
What can I do here?
Why should I be here and not somewhere else?
As the author mentions, we should not make the user think too much: the person should know what stage of the process they are in and what will happen next. A button that says “Buy”, where it can be interpreted that with just one click the purchase has been made, is not the same as a button that says “Add to cart”.
If our platform is for online sales, we do not want the user to get confused and abandon the purchase.
People can leave your site for many reasons, but with good UX Writing poland whatsapp resource you will avoid confusion in the purchasing steps, misunderstandings of highly technical terms, and incomplete forms. In addition, consumers will not be scared off by incomprehensible or alarming error messages.
On the other hand, we must not forget accessibility. Some users with vision difficulties use voice reading software. If the texts do not follow a logical meaning, the person will not be able to use the product.
Just look at big companies like Google, Facebook, Slack or Spotify: all of them have design teams with UX Writers making improvements and developing new products for their users. In fact, one of the pioneers in incorporating UX Writers as a separate role in design was Youtube in March 2013.
As the website grew in the market, it needed to adapt its product to different mobile devices and platforms. They discovered inconsistencies in the tone and voice with which they addressed their users and made the decision to work on them and unify them across all devices.
UX makes the difference
UX is understood as the way a user feels when interacting with any digital product or service. With a strong sense of empathy, the UX Writer makes the difference by putting the user as the protagonist and the problem or concern as the villain.
The UX team designs the product for your buyer persona and makes improvements before and during the process according to user demands. Like telling a story, it leads the user to complete different actions through images, colors and words. If the user wins, the company wins.
What is this?
What do they have?
What can I do here?
Why should I be here and not somewhere else?
As the author mentions, we should not make the user think too much: the person should know what stage of the process they are in and what will happen next. A button that says “Buy”, where it can be interpreted that with just one click the purchase has been made, is not the same as a button that says “Add to cart”.
If our platform is for online sales, we do not want the user to get confused and abandon the purchase.
People can leave your site for many reasons, but with good UX Writing poland whatsapp resource you will avoid confusion in the purchasing steps, misunderstandings of highly technical terms, and incomplete forms. In addition, consumers will not be scared off by incomprehensible or alarming error messages.
On the other hand, we must not forget accessibility. Some users with vision difficulties use voice reading software. If the texts do not follow a logical meaning, the person will not be able to use the product.
Just look at big companies like Google, Facebook, Slack or Spotify: all of them have design teams with UX Writers making improvements and developing new products for their users. In fact, one of the pioneers in incorporating UX Writers as a separate role in design was Youtube in March 2013.
As the website grew in the market, it needed to adapt its product to different mobile devices and platforms. They discovered inconsistencies in the tone and voice with which they addressed their users and made the decision to work on them and unify them across all devices.
UX makes the difference
UX is understood as the way a user feels when interacting with any digital product or service. With a strong sense of empathy, the UX Writer makes the difference by putting the user as the protagonist and the problem or concern as the villain.
The UX team designs the product for your buyer persona and makes improvements before and during the process according to user demands. Like telling a story, it leads the user to complete different actions through images, colors and words. If the user wins, the company wins.