Digital Marketing for the Education Sector
Posted: Thu Jan 23, 2025 4:25 am
Fizzing 360° Avatar
Fizzing 360°
Integrated Communication , Digital Marketing
When thinking about educational marketing strategies , institutions need to analyze and take into account the consumer's purchasing journey. What are the best actions to attract someone who is looking for a new education or to improve their resume? How can you use digital channels to retain students and improve their experience with the brand? We will answer these questions in this post!
What is educational marketing?
Educational marketing outlines strategies that aim to achieve positive results for schools, colleges and independent courses, including distance learning. However, it is worth remembering that each institution has a different target audience and, therefore, different marketing actions .
For example: in many cases, such as the gcash database created by Fizzing 360º for Unigranrio University , there are institutions that offer several course options: in-person, blended learning and distance learning. For each modality, it will be necessary to make a different segmentation, since the interested public will vary in location, objectives, income and age, in addition to specific interests.
Fizzing Case - Unigrario Educational Marketing Campaign
Unigrario educational marketing campaign
Furthermore, educational marketing has some of its own characteristics that will be put into practice in light of the company's objective, such as:
Competitor analysis;
Humanization of the brand;
Reputation and image of the institution in the educational sector;
Market expansion;
And student recruitment and retention.
Four educational marketing strategies
There are many educational marketing techniques and strategies, but each one has a specific objective and target audience. Therefore, it is very important to develop a strategic plan before investing in certain actions and to make sure that they will be effective for your business, just as Fizzing 360º does with its clients.
To illustrate how digital marketing works in this sector, we have selected four educational marketing trends aimed at retaining and attracting new students; they are:
Video content
Essential in distance learning, video content facilitates teaching and provides more dynamic and participatory classes, a feature highly valued by students seeking distance learning courses. To achieve this, it is important that the teaching staff is prepared to provide quality materials. Have you considered hiring an experienced agency to provide basic training on how to record a class or do a live broadcast?
Fizzing 360°
Integrated Communication , Digital Marketing
When thinking about educational marketing strategies , institutions need to analyze and take into account the consumer's purchasing journey. What are the best actions to attract someone who is looking for a new education or to improve their resume? How can you use digital channels to retain students and improve their experience with the brand? We will answer these questions in this post!
What is educational marketing?
Educational marketing outlines strategies that aim to achieve positive results for schools, colleges and independent courses, including distance learning. However, it is worth remembering that each institution has a different target audience and, therefore, different marketing actions .
For example: in many cases, such as the gcash database created by Fizzing 360º for Unigranrio University , there are institutions that offer several course options: in-person, blended learning and distance learning. For each modality, it will be necessary to make a different segmentation, since the interested public will vary in location, objectives, income and age, in addition to specific interests.
Fizzing Case - Unigrario Educational Marketing Campaign
Unigrario educational marketing campaign
Furthermore, educational marketing has some of its own characteristics that will be put into practice in light of the company's objective, such as:
Competitor analysis;
Humanization of the brand;
Reputation and image of the institution in the educational sector;
Market expansion;
And student recruitment and retention.
Four educational marketing strategies
There are many educational marketing techniques and strategies, but each one has a specific objective and target audience. Therefore, it is very important to develop a strategic plan before investing in certain actions and to make sure that they will be effective for your business, just as Fizzing 360º does with its clients.
To illustrate how digital marketing works in this sector, we have selected four educational marketing trends aimed at retaining and attracting new students; they are:
Video content
Essential in distance learning, video content facilitates teaching and provides more dynamic and participatory classes, a feature highly valued by students seeking distance learning courses. To achieve this, it is important that the teaching staff is prepared to provide quality materials. Have you considered hiring an experienced agency to provide basic training on how to record a class or do a live broadcast?