Real Data

Direct marketing
The essence of this tool is to interact with the consumer directly, through personal messages, letters, calls. The brand enters into a dialogue with its client, offering individual terms of cooperation.

Direct marketing

Direct marketing involves receiving a response from the consumer in the form of a specific action, such as ordering a product or service. The effectiveness of the tool is easily measured: the number of direct offers is compared with the number of purchases made.

Direct marketing mom database helps to solve the following tasks:

receive feedback from the target audience;

to form a loyal attitude among customers;

stimulate repeat purchases of goods;

attract new clients through a profitable individual offer;

increase sales volumes and purchase frequency.

Direct marketing interacts with the target audience through email, push notifications, direct sales, instant messaging, consulting and training.

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Personal Selling
It is an individual presentation of the product to one or several potential buyers, consulting, and working with objections. The logical result of these actions should be the conclusion of a deal.

Personal selling helps in solving the following problems:

search for potential clients;

building long-term cooperation;

increasing customer loyalty;

influence on consumer preferences;

receiving an immediate response to the proposal;

conveying information about an unfamiliar or unique product.

There are few forms of personal selling: telephone calls to potential buyers and product presentation at a personal meeting.

Personal Selling


Depending on the specific marketing situation, one or another tool is used, but brands achieve maximum efficiency when they are combined correctly.