What to do after analyzing your target audience
Posted: Thu Jan 23, 2025 4:11 am
So, you have analyzed your target audience and created a portrait of a potential buyer. Now, devote time and effort to creating separate ads, banners or landing pages for each segment. Create a USP for them, and you will hit the target.
If you create a unique selling proposition for a narrow segment of your target audience, your conversion rate to the target action will be higher.
Affinity Index
Thanks to the compliance index, you can bolivia mobile phone numbers database assess the degree to which a specific advertising channel matches the required target audience. The compliance index largely determines how effective the advertising campaign will be and how much interaction with the target audience will cost.
By comparing the AffinityIndex with other indicators – the number of visits, bounces, conversion rate – you will learn about the preferences of the target audience that convert best.
Conformity index
Promotion channels
SEO
In this case, the site is adapted to the requirements of search engines, and keywords and phrases are used when developing content. The target audience is search robots.
If the analysis and target audience are not determined correctly, key queries for search engine promotion will be composed with errors.
Content Marketing
Your content should be interesting to your target audience. It should be based on topics in which you are an expert and well-versed.
Recent research by Demand Metric has shown that 70% of people prefer to receive information about a company through its blog and articles rather than through advertising.
A successful strategy doesn't necessarily mean producing viral content. You just need to be consistent and genuine with your audience.
Targeted advertising
Thanks to such a targeting analysis tool as targeting, you can interact with buyers with certain qualities and characteristics. At the same time, your ads are shown only to the selected audience segment.
Nielsen research results showed that mobile ad targeting achieves its goals in 60% of cases. More than half of mobile ad impressions find their target audience.
Targeted advertising in social networks is one of the most actively developing channels of Internet marketing today.
SMM
With SMM, the generated content is adapted to various social networks.
On December 22, 2016, the social network Vkontakte launched look-alike targeting. This made it possible to target the target audience that is similar to yours in a number of characteristics and interests. The ad settings were supplemented with geotargeting settings. However, there are no settings for those who live in a given area, periodically visit it, or travel within it. According to the developers, very soon it will be possible to target “home,” “work,” and “right now in this place.”
Other social networks determine interests based not only on user data. The service also does this automatically, based on activity - what content a person interacts with, what communities they are a part of. It is also worth considering that users use these social networks to solve different problems.
If you create a unique selling proposition for a narrow segment of your target audience, your conversion rate to the target action will be higher.
Affinity Index
Thanks to the compliance index, you can bolivia mobile phone numbers database assess the degree to which a specific advertising channel matches the required target audience. The compliance index largely determines how effective the advertising campaign will be and how much interaction with the target audience will cost.
By comparing the AffinityIndex with other indicators – the number of visits, bounces, conversion rate – you will learn about the preferences of the target audience that convert best.
Conformity index
Promotion channels
SEO
In this case, the site is adapted to the requirements of search engines, and keywords and phrases are used when developing content. The target audience is search robots.
If the analysis and target audience are not determined correctly, key queries for search engine promotion will be composed with errors.
Content Marketing
Your content should be interesting to your target audience. It should be based on topics in which you are an expert and well-versed.
Recent research by Demand Metric has shown that 70% of people prefer to receive information about a company through its blog and articles rather than through advertising.
A successful strategy doesn't necessarily mean producing viral content. You just need to be consistent and genuine with your audience.
Targeted advertising
Thanks to such a targeting analysis tool as targeting, you can interact with buyers with certain qualities and characteristics. At the same time, your ads are shown only to the selected audience segment.
Nielsen research results showed that mobile ad targeting achieves its goals in 60% of cases. More than half of mobile ad impressions find their target audience.
Targeted advertising in social networks is one of the most actively developing channels of Internet marketing today.
SMM
With SMM, the generated content is adapted to various social networks.
On December 22, 2016, the social network Vkontakte launched look-alike targeting. This made it possible to target the target audience that is similar to yours in a number of characteristics and interests. The ad settings were supplemented with geotargeting settings. However, there are no settings for those who live in a given area, periodically visit it, or travel within it. According to the developers, very soon it will be possible to target “home,” “work,” and “right now in this place.”
Other social networks determine interests based not only on user data. The service also does this automatically, based on activity - what content a person interacts with, what communities they are a part of. It is also worth considering that users use these social networks to solve different problems.