What is the best time to send email marketing campaigns?
Posted: Thu Jan 23, 2025 4:02 am
1 Email marketing: how to choose the best day to send your campaign?
1.1 Mondays are not the “ideal” day
1.2 Send on Tuesdays, Wednesdays or Thursdays
1.3 Fridays
1.4 What about the weekends?
2 Other factors to consider when sending your campaign
2.1 1. Segment and personalize your lists:
2.2 2. The matter is not left behind
2.3 3. Frequency of shipment
2.4 4. Predictive sending
3 Conclusion:
Email marketing is one of the most widely used tools today to senegal whatsapp resource attract, capture and retain customers and thus promote or publicize a product and/or service. However, a person who is immersed in the world of marketing must find a balance in their scheduling.
For this reason, it is important to identify the ideal frequency and time to send an email marketing campaign to your customers. And especially to minimize the chances of becoming spam.
According to data from Statista, while in 2014, nearly 196.3 billion emails were sent and received every day, in 2019, 293.6 billion emails were received daily. And the figure is estimated to be more than 347.3 billion per day in 2022. That's a lot! Which makes it clear that email is one of the most used channels in digital marketing, but one where several mistakes are still made.
“The figure for 2022 is estimated to be more than 347.3 billion per day.”
In the early days of email marketing, it was common to send messages to the wrong recipients because segmentation and personalization were not used as a strategy or, on the contrary, the database was not continuously updated and the sending of emails was not scheduled. And that is exactly what we will talk about in this article: what is the best time to send your email marketing campaigns .
1.1 Mondays are not the “ideal” day
1.2 Send on Tuesdays, Wednesdays or Thursdays
1.3 Fridays
1.4 What about the weekends?
2 Other factors to consider when sending your campaign
2.1 1. Segment and personalize your lists:
2.2 2. The matter is not left behind
2.3 3. Frequency of shipment
2.4 4. Predictive sending
3 Conclusion:
Email marketing is one of the most widely used tools today to senegal whatsapp resource attract, capture and retain customers and thus promote or publicize a product and/or service. However, a person who is immersed in the world of marketing must find a balance in their scheduling.
For this reason, it is important to identify the ideal frequency and time to send an email marketing campaign to your customers. And especially to minimize the chances of becoming spam.
According to data from Statista, while in 2014, nearly 196.3 billion emails were sent and received every day, in 2019, 293.6 billion emails were received daily. And the figure is estimated to be more than 347.3 billion per day in 2022. That's a lot! Which makes it clear that email is one of the most used channels in digital marketing, but one where several mistakes are still made.
“The figure for 2022 is estimated to be more than 347.3 billion per day.”
In the early days of email marketing, it was common to send messages to the wrong recipients because segmentation and personalization were not used as a strategy or, on the contrary, the database was not continuously updated and the sending of emails was not scheduled. And that is exactly what we will talk about in this article: what is the best time to send your email marketing campaigns .