Video visual of creating a UTM link within Sprout Social
Posted: Thu Jan 23, 2025 3:57 am
Point links back to your site
Chances are you’re probably doing this already. Although your own links shouldn’t be the sole source of your social content, they should definitely factor in if you’re hungry for more traffic.
From blog posts and promotions to downloadables and denmark b2b leads beyond, make sure you’re taking advantage of link tracking to assess what’s getting the most clicks and how visitors behave once they’re on your site. Doing so also clues you in at a glance at what your most popular links are via social. Here’s what the process looks like through Sprout Social’s URL shortener:
Share on-site content and encourage others to do the same
Perhaps one of the most effective ways to get shares beyond your brand account is through employee advocacy. Now a staple of B2B social media, encouraging colleagues and coworkers to share content through an established employee advocacy program is a much more measurable and scalable way to increase visibility.
Publish content that’s worthy of backlinks
Posting linkable assets on social media is a no-brainer, but which sorts of posts are prime for links?
When in doubt, infographics and original reports are safe bets. These posts are typically among the highest-performing on social since they’re unique and share statistics in a way that’s easy to digest. Likewise, original research often represents a primary source that hasn’t been linked elsewhere.
Chances are you’re probably doing this already. Although your own links shouldn’t be the sole source of your social content, they should definitely factor in if you’re hungry for more traffic.
From blog posts and promotions to downloadables and denmark b2b leads beyond, make sure you’re taking advantage of link tracking to assess what’s getting the most clicks and how visitors behave once they’re on your site. Doing so also clues you in at a glance at what your most popular links are via social. Here’s what the process looks like through Sprout Social’s URL shortener:
Share on-site content and encourage others to do the same
Perhaps one of the most effective ways to get shares beyond your brand account is through employee advocacy. Now a staple of B2B social media, encouraging colleagues and coworkers to share content through an established employee advocacy program is a much more measurable and scalable way to increase visibility.
Publish content that’s worthy of backlinks
Posting linkable assets on social media is a no-brainer, but which sorts of posts are prime for links?
When in doubt, infographics and original reports are safe bets. These posts are typically among the highest-performing on social since they’re unique and share statistics in a way that’s easy to digest. Likewise, original research often represents a primary source that hasn’t been linked elsewhere.