Product Marketing Concept
Posted: Thu Jan 23, 2025 3:51 am
Product concept of company marketing
According to the ideology of the product concept of marketing, the buyer is almost 100% sure to purchase a product of good quality and at an affordable price.
Much attention is paid to the development of new names, as well as to improving the quality of existing product items. It is assumed that the company's products are in sufficient demand colombia mobile phone numbers database by the target audience, i.e. the consumer chooses a certain product by comparing its characteristics with similar units presented on the market.
The use of the principles of the product concept is advisable in the following cases:
the majority of the target audience has income sufficient to purchase all the necessary goods to meet their current needs;
demand matches supply and buyers, when purchasing a product, choose products with the best characteristics from several similar products of approximately equal cost;
modification of the product does not entail an increase in cost price compared to similar products included in this price group.
It turns out that the product concept of marketing is relevant for cases when the market situation is characterized by a balance of supply and demand, and the buyer is guided by the choice of the best product from those presented.
The key idea of the concept:
Development and production of good quality products.
Tools:
Commodity policy.
Main objective:
Development of new product lines and modification of existing products.
According to the ideology of the product concept of marketing, the buyer is almost 100% sure to purchase a product of good quality and at an affordable price.
Much attention is paid to the development of new names, as well as to improving the quality of existing product items. It is assumed that the company's products are in sufficient demand colombia mobile phone numbers database by the target audience, i.e. the consumer chooses a certain product by comparing its characteristics with similar units presented on the market.
The use of the principles of the product concept is advisable in the following cases:
the majority of the target audience has income sufficient to purchase all the necessary goods to meet their current needs;
demand matches supply and buyers, when purchasing a product, choose products with the best characteristics from several similar products of approximately equal cost;
modification of the product does not entail an increase in cost price compared to similar products included in this price group.
It turns out that the product concept of marketing is relevant for cases when the market situation is characterized by a balance of supply and demand, and the buyer is guided by the choice of the best product from those presented.
The key idea of the concept:
Development and production of good quality products.
Tools:
Commodity policy.
Main objective:
Development of new product lines and modification of existing products.