Importance of Bounce Rate in Email Marketing
Posted: Thu Jan 23, 2025 3:45 am
With a little understanding of the concept, it is easy to deduce the reasons why the bounce rate plays a fundamental role in our e-mail marketing strategies.
That is, the higher the percentage of emails not accepted by the servers, the lower the performance of this resource in the marketing strategy.
For this reason, it is necessary to know how to manage our outbox emails so that they perform their functions properly.
According to digital marketing studies , the bounce rate in email marketing is around 20% of emails sent.
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To try to better address the topic, we will delve into two basic rebound concepts:
Hard bounces
A “hard bounce” indicates that emails sent to certain recipients will not be delivered at any time.
Hard bounces are often caused by incorrect or non-existent email addresses and servers that are down.
Typically, emails that result in hard bounces are corrected or removed from the databases.
Some servers often classify undelivered emails as “bounced subscribers.” This means that future campaigns will simply not be sent to those recipients.
Soft bounces
A “soft bounce” is a response to the email not being delivered to the recipient due to a specific problem.
In most cases, these problems causing a soft bounce can be resolved later.
Usually, this is because the recipient's mailbox was full. But it can also be that the receiving server was not working.
In cases where soft bounces are generated and do not generate any action on the part of the recipient.
That is, a click or read is usually automatically classified as a hard bounce and proceeds to be deleted from the database.
That is, the higher the percentage of emails not accepted by the servers, the lower the performance of this resource in the marketing strategy.
For this reason, it is necessary to know how to manage our outbox emails so that they perform their functions properly.
According to digital marketing studies , the bounce rate in email marketing is around 20% of emails sent.
[Tweet “The lower your email marketing bounce rate, the easier sri lanka whatsapp resource it will be to get great results”]
To try to better address the topic, we will delve into two basic rebound concepts:
Hard bounces
A “hard bounce” indicates that emails sent to certain recipients will not be delivered at any time.
Hard bounces are often caused by incorrect or non-existent email addresses and servers that are down.
Typically, emails that result in hard bounces are corrected or removed from the databases.
Some servers often classify undelivered emails as “bounced subscribers.” This means that future campaigns will simply not be sent to those recipients.
Soft bounces
A “soft bounce” is a response to the email not being delivered to the recipient due to a specific problem.
In most cases, these problems causing a soft bounce can be resolved later.
Usually, this is because the recipient's mailbox was full. But it can also be that the receiving server was not working.
In cases where soft bounces are generated and do not generate any action on the part of the recipient.
That is, a click or read is usually automatically classified as a hard bounce and proceeds to be deleted from the database.