The Challenges of Online Marketing and Social Media Agencies

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The third debate of the Online Marketing Agencies Meeting was very interesting: What challenges do Digital Marketing companies have to face? We have summarized the main ideas that everyone contributed with content and in a video. The participating agencies on this occasion were Atistelecomm, Iempresa, Social Medier, Internet República and Internet Advantage.

After a short break that we took advantage of to network and have a coffee, we got down to work listening to and learning from the third debate team. On this occasion, the central topic was the challenges that online marketing agencies have to face . It was a very interesting debate and complementary to the first one about the current problems of agencies .

Thanks to the agencies that participated in the dialogue: Atistelecomm, Iempresa, Social Medier, Internet República and Internet Advantage. The live broadcast was a success thanks to the work of Agora News . During the event there were constant displays of support on Twitter and we were able to see how other people followed the event from their homes or from the office. Great, right? Information accessible to everyone ;D

We wanted to share and summarize the most important ideas that emerged in the third debate, as well as adding many of the participants' quotes and opinions. We have also prepared this 11-minute video with the best contributions from the debate.


Taking on the challenges of online marketing agencies
Alicia SenovillaAlicia SenovillaThe presentation of the speakers began. Eusebio Niño Gil from Iempresa , Elena Rodriguez from Internet Advantage , Amel Fernández from Social Medier , Ismael from Internet República and Jorge Casasempere from Atis Telecomm participated in this panel .

In this case, we tried to shed light on questions such as: what can be done better? Where are we making mistakes? What processes need to be improved? What difficulties need to be overcome?





1. Introduction to the challenges and presentation of the speakers


Elena Internet AdvantageElena Rodriguez @topohumpry
The starting shot was fired by Elena Rodriguez from Internet Advantage, who provided some of the key ideas that would later be developed throughout the talk between the speakers. Elena stressed above all the need to break down the barriers between departments , which unfortunately exist especially in larger agencies. Unity is strength and as such, all departments (sales, brand, administration, social media, customer service) should work together and not close themselves off in their own little world.

The second challenge he proposed to us was the concept of applying integrated analytics to be able to offer a better response to customers with business value . He also encouraged us all to completely abandon the "commodity manager" attitude because practically everyone knows how to do the basics and the fundamentals. The key is to offer quality and authentic business value.



Eusebio ChildEusebio Niño Gil @iempresa_net
Eusebio had a good list of challenges prepared! The director of Iempresa highlighted the need to educate the client in two basic aspects: investment and the long term.

He told us that in many cases it is necessary to convince the client that they have to invest financially to achieve results. It is curious but there are still many people convinced that online marketing and social media are free. Oo Wrong!
On the other hand, the client will have to be educated for the long term because it is becoming increasingly difficult to achieve immediate results. Another challenge, according to Eusebio, could be to achieve greater involvement between client and agency, self-learning, adaptation to new tools and getting the agency to become a partner of the client and not just a supplier.



Amel FernandezAmel Fernandez @SocialMedier
Amel Fernández from Social Medier got straight to the point and proposed one of the most ambitious challenges of the day: the need for a treaty and consolidation between agencies, guiding the union, above all, towards social analysis reports because that is where the market is and where there is a greater need for agreements.



isma el qudsiIsmael El-Qudsi @elqudsi
The director of Internet República proposed three challenges. The first is to minimize, as far as possible, the complexity of the online environment to make it more accessible to the agency itself and to the clients. Another challenge is to avoid precariousness and "smoke sellers" within the sector. The last and third challenge is the need to achieve real integration with the client and offer results , that is, sales.



Jorge CasasempereJorge Casasempere @jcasasempere
Referring to Peter Boland 's question : "Where do the problems begin, where do the challenges begin?", Jorge Casasempere of Atis Telecomm began his presentation by making them reflect on the answer.

"If there is a problem we have to find a solution and that solution becomes a challenge"

He told us that, in his view, the challenges that agencies face can be grouped into two levels: macro-level challenges that affect us directly and indirectly and for which it is necessary to foresee reaction mechanisms (economy, technology, legal framework) and micro-level challenges that are more related to the direct relationship between brand and client.