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How to communicate via chatbots on WhatsApp

Posted: Thu Jan 23, 2025 3:23 am
by monira444
It is important that you understand which communication strategy your company intends to use with chatbots, since one of the criteria analyzed by WhatsApp to release authorization for the use of the API is the use that you will make of the platform, aiming to guarantee an excellent experience for the end customer.

Intelligence, in the form of scripts, must be taught to dialogue with your client in a natural and spontaneous way, without the appearance of sullen institutional communication.

The main objective should always be to resolve your customer's potential problems in a more agile and pleasant way.

Intelligent bots are highly effective in these situations, learning from previous occurrences and presenting objective solutions.

Always remember to opt-in! This is the authorization that each customer gives so that your company can contact them via WhatsApp.

What is Opt-In and the new rules in force on the Official Whatsapp

Opt-in is required not only on WhatsApp, but belgium whatsapp data also on channels like email and SMS.

It is important to be clear about the type of message that will be transmitted through the channel. You can obtain this opt-in via email, on the company website, at the end of a service, among other channels.

How and how much do you pay for a WhatsApp chatbot?
To build a good strategy with chatbots on WhatsApp, you must first understand how this service is charged.

When a customer contacts your company through your WhatsApp Business channel, a 24-hour window opens (from the moment your customer sends the message) to chat with them, sending as many messages as you want, at a very low cost.

However, sending a notification after those 24 hours or before the customer actively communicates with you generates a higher cost for your company.

In addition, you should look for a chatbot solution that meets your company's needs without compromising your communication strategy on WhatsApp, and that allows you to create reports to monitor the progress of your service.

Tactium BOT increases proximity to your customer, ensuring premium service 24 hours a day and all the technical support that only the Tactium team can offer.