100 very important words in Marketing
Posted: Thu Jan 23, 2025 3:22 am
Tool that allows you to reduce and compress any web address into fewer characters. Recommended especially for sharing a link on Twitter and making the most of the 280 characters. I recommend bit.ly or the automatic shortener from Buffer, which are free and work quite well.
AdWords:
It is an online advertising platform from Google to set up paid ads where you timeshare owners email database can set up campaigns focused on your potential target audience taking into account your keywords. I leave you a link to one of our Pinterest boards to learn more through SEM Infographics , Adwords and search engine marketing .
Ad-Blocker:
It is one of the Google Chrome extensions that serves to block banners, ads and advertising when you browse the Internet. Access this link to install Ad-blocker in your browser bar and this one if you want Ad-blocker in the shortcut from the application panel .
ADS:
These are the initials of the word “Advertising” which means advertising. As you may have seen, most social networks include a section allowing brands to advertise. In the case of Facebook “Facebook Ads” and in Linkedin “Linkedin Ads”.
Adsense:
Along with AdWords , it is one of the main tools for advertising on the Internet. Adsense is used to include ads on your own website, while Adwords promotes them in search engines and on websites. It is a way to monetize your blog or website as long as you use it with control. A blog full of advertising can cause rejection or directly a high percentage of bounce and exit from the page.
Advergaming:
Concept that comes from the fusion of two words “Advertising and Game”. These are advertising campaigns that implement games as part of the promotion of a product, organization or idea. A growing and increasingly practiced technique that originated in the United States.
Affiliates:
Affiliates are people or companies that maintain a mutually beneficial business relationship where both parties obtain some kind of benefit. These types of agreements usually arise between companies and their suppliers or between independent businesses.
Organic Reach:
It is a percentage or numerical data that evaluates the impact and the number of people who have seen a post naturally, without any type of promotion or paid advertising. You can find out the organic reach of your posts through the statistics of your Facebook Fan Page.
Viral Reach:
It is a unit of measurement that calculates the number of people who have seen a post through other contacts. It measures the evolution and impact of a post in any type of format. Social networks such as Google Plus, for example, use Echos to show the viral reach of a post by indicating how and which people have shared the content.
Web Analytics:
It is the way to measure and analyze the traffic data of a website, through which it will allow us to make the best decisions and optimize business objectives. In our guide to Google Analytics with 35 key metrics and functions you can find out how to successfully develop your social media strategy.
API:
It comes from the English concept "Application Programming Interface"; we can understand it as the gateway that allows the connection between several different platforms, connecting them to each other and using them for a specific purpose that we need to carry out.
App:
It is a downloadable computer application, both on mobile devices and computers, that performs a useful and complementary function for the user. There are thousands! For example, some of the most used and that we recommend in our Community Manager course are Feedly, TweetDeck, Buffer, Pocket, Google Hangouts, Hootsuite, Mailchimp.
Author Rank:
It is a code used in Google Plus by which we can configure with an image the authorship of a blog or web page and make visible in the Google search engine the photo of the author of the blog and of the contents. You will agree with us that the image increases visibility and the possibilities of getting a click.
Avatar:
It is the profile photo that is associated with a user's posts and comments on social networks or blogs. I advise you to configure your avatar so that users can easily identify you. If you use WordPress, configure your avatar through Gravatar, which is a useful and intuitive tool for managing one or more avatars.
AdWords:
It is an online advertising platform from Google to set up paid ads where you timeshare owners email database can set up campaigns focused on your potential target audience taking into account your keywords. I leave you a link to one of our Pinterest boards to learn more through SEM Infographics , Adwords and search engine marketing .
Ad-Blocker:
It is one of the Google Chrome extensions that serves to block banners, ads and advertising when you browse the Internet. Access this link to install Ad-blocker in your browser bar and this one if you want Ad-blocker in the shortcut from the application panel .
ADS:
These are the initials of the word “Advertising” which means advertising. As you may have seen, most social networks include a section allowing brands to advertise. In the case of Facebook “Facebook Ads” and in Linkedin “Linkedin Ads”.
Adsense:
Along with AdWords , it is one of the main tools for advertising on the Internet. Adsense is used to include ads on your own website, while Adwords promotes them in search engines and on websites. It is a way to monetize your blog or website as long as you use it with control. A blog full of advertising can cause rejection or directly a high percentage of bounce and exit from the page.
Advergaming:
Concept that comes from the fusion of two words “Advertising and Game”. These are advertising campaigns that implement games as part of the promotion of a product, organization or idea. A growing and increasingly practiced technique that originated in the United States.
Affiliates:
Affiliates are people or companies that maintain a mutually beneficial business relationship where both parties obtain some kind of benefit. These types of agreements usually arise between companies and their suppliers or between independent businesses.
Organic Reach:
It is a percentage or numerical data that evaluates the impact and the number of people who have seen a post naturally, without any type of promotion or paid advertising. You can find out the organic reach of your posts through the statistics of your Facebook Fan Page.
Viral Reach:
It is a unit of measurement that calculates the number of people who have seen a post through other contacts. It measures the evolution and impact of a post in any type of format. Social networks such as Google Plus, for example, use Echos to show the viral reach of a post by indicating how and which people have shared the content.
Web Analytics:
It is the way to measure and analyze the traffic data of a website, through which it will allow us to make the best decisions and optimize business objectives. In our guide to Google Analytics with 35 key metrics and functions you can find out how to successfully develop your social media strategy.
API:
It comes from the English concept "Application Programming Interface"; we can understand it as the gateway that allows the connection between several different platforms, connecting them to each other and using them for a specific purpose that we need to carry out.
App:
It is a downloadable computer application, both on mobile devices and computers, that performs a useful and complementary function for the user. There are thousands! For example, some of the most used and that we recommend in our Community Manager course are Feedly, TweetDeck, Buffer, Pocket, Google Hangouts, Hootsuite, Mailchimp.
Author Rank:
It is a code used in Google Plus by which we can configure with an image the authorship of a blog or web page and make visible in the Google search engine the photo of the author of the blog and of the contents. You will agree with us that the image increases visibility and the possibilities of getting a click.
Avatar:
It is the profile photo that is associated with a user's posts and comments on social networks or blogs. I advise you to configure your avatar so that users can easily identify you. If you use WordPress, configure your avatar through Gravatar, which is a useful and intuitive tool for managing one or more avatars.