Audience engagement examples
Posted: Wed Jan 22, 2025 10:28 am
Include interactive elements
Many social channels come with built-in interactive elements, latvia b2b email leads such as quizzes and polls. These are useful for increasing engagement with your target audience and getting their direct feedback. Simply ask your audience a question and give them a couple of responses to choose from. This provides your audience with a voice and tells them you are listening.
24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about.
Try contests
Sometimes, your audience needs an incentive to engage with your brand on social media. A contest is a great way to offer them a prize for their engagement. Social media contest entries can include liking or commenting on a post, tagging a friend or creating a video or photo entry, for example.
Take a look at this post for a giveaway contest from Nuba, which asks followers to enter by completing a number of actions, such as liking the post and tagging their friends. These actions increase visibility for their brand, in addition to engagement.
Check out some of the other ways brands can get their audiences to engage beyond social media.
Webinars
Webinars are an excellent medium for Q&A sessions. Get your audience involved by asking them questions during the session, and open it up for them to ask questions too. You can also solicit questions from your social media followers to answer during your webinar, and spur excitement about the content you’ll cover.
A post about Sprout's webinar as an example of how to get your audience involved by asking them questions during the session, and opening it up for them to ask questions too.
Many social channels come with built-in interactive elements, latvia b2b email leads such as quizzes and polls. These are useful for increasing engagement with your target audience and getting their direct feedback. Simply ask your audience a question and give them a couple of responses to choose from. This provides your audience with a voice and tells them you are listening.
24 Seven Talent makes excellent use of LinkedIn polls because they ask questions related to topics their audience cares deeply about.
Try contests
Sometimes, your audience needs an incentive to engage with your brand on social media. A contest is a great way to offer them a prize for their engagement. Social media contest entries can include liking or commenting on a post, tagging a friend or creating a video or photo entry, for example.
Take a look at this post for a giveaway contest from Nuba, which asks followers to enter by completing a number of actions, such as liking the post and tagging their friends. These actions increase visibility for their brand, in addition to engagement.
Check out some of the other ways brands can get their audiences to engage beyond social media.
Webinars
Webinars are an excellent medium for Q&A sessions. Get your audience involved by asking them questions during the session, and open it up for them to ask questions too. You can also solicit questions from your social media followers to answer during your webinar, and spur excitement about the content you’ll cover.
A post about Sprout's webinar as an example of how to get your audience involved by asking them questions during the session, and opening it up for them to ask questions too.