Guide on Linkbuilding and types of strategies
Posted: Wed Jan 22, 2025 10:24 am
Types of SEO
On-Page SEO: These are all the actions we take within our own website to optimize factors such as architecture, code or content for search engines. “What you are like”
Off Page SEO: These are all external factors, that is, outside of our own website, that affect positioning and, therefore, we must control and optimize. “How others say you are”
What is link building?
The most relevant factor in Off Page SEO is Link Building : Obtaining external links from relevant pages with the intention of increasing the authority of your website. “Link building”
Linkbuilding is a concept similar to popularity . Search engines, such as Google, take into account how relevant you are to other websites on the web and this is measured by not only the number of links pointing to your website but also where they come from, since authority is transmitted.
What is authority?
Authority is a value from 1 to 100 that measures the prestige and credibility of a site. There are two types:
Page Authority: The authority index of each of the pages on the website. Typically, the page with the most authority on all websites is the Home page, since it is where most links tend to go.
Domain Authority: The average authority index for the entire domain, taking into account the set of links that reach all its pages and their quality.
When we talk about links we must also keep in mind that there are two ways to quantify them.
How to quantify links
Incoming domains: We count the number of domains that have a link pointing to us. That is, a domain can have a link to our website on each of its pages, but we only count one incoming domain because they come from the same one.
Inbound links: We count each of the links that point to us, regardless of the diversity of domains.
In order to improve our authority, the number of incoming domains is mlm marketing list more important than the total number of links, since receiving a thousand links from the same website does not make us relevant or popular. On the other hand, receiving a link from a thousand domains does mean that we are relevant to many people.
Also, not all domains are equally important. Specifically, there are two types of domains that are valued much more by search engines than the rest:
Top Domains
Grow with us!
.gov domains: Considering that only governments can have this domain and they are official institutions, a link from this domain provides a lot of authority.
.edu domains: Only higher education institutions recognized and accredited by official Departments of Education. They are also sources of knowledge.
How to control our backlink profile?
As we have already seen, Link Building is one of the most relevant factors when it comes to improving our organic positioning in search engines. For this reason, we must maintain routine control over the link profile of our website in order to:
Reduce poor quality links: Just as links can improve our authority, if we receive links from negative domains, either because they carry out practices that Google considers harmful or because they have already been penalized by the search engine, we can be harmed and lose positions or even be penalized.
Increase quality links: In order to speed up our positioning, we must develop strategies that help us obtain positive links, in addition to those we already obtain naturally, which increase the authority of our website.
How to coordinate a link building strategy
A link building strategy should not be carried out solely by a specialized professional, but all internal departments should collaborate by providing information on any activity they are carrying out that could facilitate or impact the obtaining of links. A couple of examples:
The sales department closes agreements with suppliers and wholesale customers who have a website. Include a link in the contract or request one.
The communications department is going to contact an online media outlet to disseminate a news item; it must require that a link appear in the article.
Examples of link building strategies
1. Viral actions or campaigns
This strategy consists of carrying out actions that can have a great impact and generate “noise” by making newspapers, magazines, blogs, etc., talk about us and include a link to us in their articles. A good way to receive these links is by creating a Landing Page that supports this action or campaign by providing useful or complementary information. Many times, this type of action does not have to be thought of specifically for link building, but rather is carried out as advertising, branding, sponsorship campaigns, etc., that will have an impact on the Internet and we must anticipate in order to capture the greatest number of links possible.
2. Press releases
This point follows the same line of action as the previous one. It is about not missing any opportunity to get a link , taking advantage of any event or news about the company and its activity that may have repercussions to generate a press release and send it to the media or a platform for it to be disseminated. The press release will obviously contain one or more links .
On-Page SEO: These are all the actions we take within our own website to optimize factors such as architecture, code or content for search engines. “What you are like”
Off Page SEO: These are all external factors, that is, outside of our own website, that affect positioning and, therefore, we must control and optimize. “How others say you are”
What is link building?
The most relevant factor in Off Page SEO is Link Building : Obtaining external links from relevant pages with the intention of increasing the authority of your website. “Link building”
Linkbuilding is a concept similar to popularity . Search engines, such as Google, take into account how relevant you are to other websites on the web and this is measured by not only the number of links pointing to your website but also where they come from, since authority is transmitted.
What is authority?
Authority is a value from 1 to 100 that measures the prestige and credibility of a site. There are two types:
Page Authority: The authority index of each of the pages on the website. Typically, the page with the most authority on all websites is the Home page, since it is where most links tend to go.
Domain Authority: The average authority index for the entire domain, taking into account the set of links that reach all its pages and their quality.
When we talk about links we must also keep in mind that there are two ways to quantify them.
How to quantify links
Incoming domains: We count the number of domains that have a link pointing to us. That is, a domain can have a link to our website on each of its pages, but we only count one incoming domain because they come from the same one.
Inbound links: We count each of the links that point to us, regardless of the diversity of domains.
In order to improve our authority, the number of incoming domains is mlm marketing list more important than the total number of links, since receiving a thousand links from the same website does not make us relevant or popular. On the other hand, receiving a link from a thousand domains does mean that we are relevant to many people.
Also, not all domains are equally important. Specifically, there are two types of domains that are valued much more by search engines than the rest:
Top Domains
Grow with us!
.gov domains: Considering that only governments can have this domain and they are official institutions, a link from this domain provides a lot of authority.
.edu domains: Only higher education institutions recognized and accredited by official Departments of Education. They are also sources of knowledge.
How to control our backlink profile?
As we have already seen, Link Building is one of the most relevant factors when it comes to improving our organic positioning in search engines. For this reason, we must maintain routine control over the link profile of our website in order to:
Reduce poor quality links: Just as links can improve our authority, if we receive links from negative domains, either because they carry out practices that Google considers harmful or because they have already been penalized by the search engine, we can be harmed and lose positions or even be penalized.
Increase quality links: In order to speed up our positioning, we must develop strategies that help us obtain positive links, in addition to those we already obtain naturally, which increase the authority of our website.
How to coordinate a link building strategy
A link building strategy should not be carried out solely by a specialized professional, but all internal departments should collaborate by providing information on any activity they are carrying out that could facilitate or impact the obtaining of links. A couple of examples:
The sales department closes agreements with suppliers and wholesale customers who have a website. Include a link in the contract or request one.
The communications department is going to contact an online media outlet to disseminate a news item; it must require that a link appear in the article.
Examples of link building strategies
1. Viral actions or campaigns
This strategy consists of carrying out actions that can have a great impact and generate “noise” by making newspapers, magazines, blogs, etc., talk about us and include a link to us in their articles. A good way to receive these links is by creating a Landing Page that supports this action or campaign by providing useful or complementary information. Many times, this type of action does not have to be thought of specifically for link building, but rather is carried out as advertising, branding, sponsorship campaigns, etc., that will have an impact on the Internet and we must anticipate in order to capture the greatest number of links possible.
2. Press releases
This point follows the same line of action as the previous one. It is about not missing any opportunity to get a link , taking advantage of any event or news about the company and its activity that may have repercussions to generate a press release and send it to the media or a platform for it to be disseminated. The press release will obviously contain one or more links .