What Is Webcasting? (+How to Generate Leads with Webcasts)
Posted: Wed Jan 22, 2025 10:14 am
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5 min. read
WebFX Team
WebFX Team
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Digital Marketing Agency
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Webcasting can be an exciting and engaging way to generate leads for your business.
It’s often difficult to show off your company’s true benefits without an in-depth explanation. Thankfully, high-quality streaming video has made it possible to reach a large audience with your brand.
Although scheduling a webcast may be easy, it takes skills to architect database prospects into customers. That’s why the expert team here at WebFX has written this guide to walk you through the three best practices for generating leads with webcasts.
Keep reading to explore more about this exciting topic — and don’t forget to subscribe to Revenue Weekly, the digital email newsletter from WebFX, for more marketing tips and tricks.
What is webcasting?
Webcasting is the process of video broadcasting live over the Internet. A webcast is a highly efficient way to distribute information to large groups of leads or customers.
People often confuse the terms “webcast” and “webinar.” A webcast is a one-way presentation with no participation from the audience, while a webinar allows the audience to participate in activities like a question and answer session.
When you need to communicate with hundreds or even thousands of potential customers, a webcast is the best way to interact with such a large audience. The webcast is a highly effective method to generate leads and tell customers more about your brand directly.
How to create a high-quality webcast
Marketers have been perfecting webcasts for more than two decades. There are several tips and tricks you can follow to create an engaging presentation:
Scheduling: Based on research, the best time to host a webinar or webcast is on Wednesdays and Thursdays at 10 a.m. or 11 a.m. during the week. These times are statistically high for attendance rates and engagement.
Length: Studies show that 60 minutes is the best average length for a webinar or webcast, with most viewers tuning in for 56 minutes. It’s key to have a clear stopping point about 50 minutes into the program so people won’t tune out before the end if they think the presentation is going on too long.
Announcements: Always have a pre-roll for your webcast that showcases information about your company. You can include a bio about the presenter, information about the company, and all of your relevant websites and social media.
Recording: It’s important to follow up your webcast with a recording of the presentation and a call to action (CTA) that asks leads to engage with your brand or convert to customers.
5 min. read
WebFX Team
WebFX Team
Verified badge
Digital Marketing Agency
Chevron Down Icon
Webcasting can be an exciting and engaging way to generate leads for your business.
It’s often difficult to show off your company’s true benefits without an in-depth explanation. Thankfully, high-quality streaming video has made it possible to reach a large audience with your brand.
Although scheduling a webcast may be easy, it takes skills to architect database prospects into customers. That’s why the expert team here at WebFX has written this guide to walk you through the three best practices for generating leads with webcasts.
Keep reading to explore more about this exciting topic — and don’t forget to subscribe to Revenue Weekly, the digital email newsletter from WebFX, for more marketing tips and tricks.
What is webcasting?
Webcasting is the process of video broadcasting live over the Internet. A webcast is a highly efficient way to distribute information to large groups of leads or customers.
People often confuse the terms “webcast” and “webinar.” A webcast is a one-way presentation with no participation from the audience, while a webinar allows the audience to participate in activities like a question and answer session.
When you need to communicate with hundreds or even thousands of potential customers, a webcast is the best way to interact with such a large audience. The webcast is a highly effective method to generate leads and tell customers more about your brand directly.
How to create a high-quality webcast
Marketers have been perfecting webcasts for more than two decades. There are several tips and tricks you can follow to create an engaging presentation:
Scheduling: Based on research, the best time to host a webinar or webcast is on Wednesdays and Thursdays at 10 a.m. or 11 a.m. during the week. These times are statistically high for attendance rates and engagement.
Length: Studies show that 60 minutes is the best average length for a webinar or webcast, with most viewers tuning in for 56 minutes. It’s key to have a clear stopping point about 50 minutes into the program so people won’t tune out before the end if they think the presentation is going on too long.
Announcements: Always have a pre-roll for your webcast that showcases information about your company. You can include a bio about the presenter, information about the company, and all of your relevant websites and social media.
Recording: It’s important to follow up your webcast with a recording of the presentation and a call to action (CTA) that asks leads to engage with your brand or convert to customers.