SERM work strategies depending on the company's reputation
Posted: Wed Jan 22, 2025 10:14 am
A program for tracking reputation in Yandex and Google services. The tool differs from traditional analytical services in that it shows whether a page with a mention of a brand is in the search zone of search engines. In addition, the program allows you to see the location of the review: at the beginning or at the end of the page.
SERMometer identifies opinions by sorting them by emotional coloring (negative, neutral, positive) and collects screenshots.
Services specializing in posting reviews. The 1000 mobile phone numbers database largest ones — SPR, Jams, Yell — allow you to manage your reputation.
These platforms give users varying degrees of access. Some allow you to delete negative opinions if they are fake, others allow you to officially respond on behalf of the brand, and others allow you to edit the description of the trademark. Some services allow you to manage your reputation for free, while others allow you to purchase a service package with more or fewer options.
Traditionally, SERM marketing is used to manage brand reputation in search results. But the technology of working with opinions (reducing the number of negative and increasing the number of positive) can also be used to create and maintain a certain image, and manage public opinion.
Below we'll outline several reputation management strategies that you can use to formulate a general plan of action.
When assessing your company's image on the Internet, rely on digital data collected during the analysis of mentions, and do not just visually assess the TOP of search results. Calculate what opinions are currently more numerous, in what tone, and whether they are posted in sufficient volume.
Read also!
"Website Search Engine Optimization: Myths and Reality of 2020"
Read more
There are four main types of reputation: negative, neutral, positive, or none. Each has its own nuances, and they should be taken into account when you are forming a SERM strategy.
Negative reputation
The most popular category of natural reputation, associated with the prevalence of negative opinions on most sites. This is not always the fault of employees or poor-quality goods. As has already been noted, Internet users are more willing to share negative impressions, and competitors are not sleeping. As a result, the impression is formed that most buyers are not satisfied with the activities or product of the organization.
SERMometer identifies opinions by sorting them by emotional coloring (negative, neutral, positive) and collects screenshots.
Services specializing in posting reviews. The 1000 mobile phone numbers database largest ones — SPR, Jams, Yell — allow you to manage your reputation.
These platforms give users varying degrees of access. Some allow you to delete negative opinions if they are fake, others allow you to officially respond on behalf of the brand, and others allow you to edit the description of the trademark. Some services allow you to manage your reputation for free, while others allow you to purchase a service package with more or fewer options.
Traditionally, SERM marketing is used to manage brand reputation in search results. But the technology of working with opinions (reducing the number of negative and increasing the number of positive) can also be used to create and maintain a certain image, and manage public opinion.
Below we'll outline several reputation management strategies that you can use to formulate a general plan of action.
When assessing your company's image on the Internet, rely on digital data collected during the analysis of mentions, and do not just visually assess the TOP of search results. Calculate what opinions are currently more numerous, in what tone, and whether they are posted in sufficient volume.
Read also!
"Website Search Engine Optimization: Myths and Reality of 2020"
Read more
There are four main types of reputation: negative, neutral, positive, or none. Each has its own nuances, and they should be taken into account when you are forming a SERM strategy.
Negative reputation
The most popular category of natural reputation, associated with the prevalence of negative opinions on most sites. This is not always the fault of employees or poor-quality goods. As has already been noted, Internet users are more willing to share negative impressions, and competitors are not sleeping. As a result, the impression is formed that most buyers are not satisfied with the activities or product of the organization.