19 Instagram Tools Every Marketer Needs to Know
Posted: Wed Jan 22, 2025 10:03 am
Instagram is one of the largest social networks and, according to statistics, it expects to have more than 1.18 billion monthly active users by 2023. We can't deny its power, right?
Being a network with a strong visual appeal, communication there is physician database simpler and faster.
However, that doesn't mean that Instagram isn't a great platform to strengthen your business's relationship with your buyer persona .
Through visual communication it is possible to tell a story and reinforce the main values that must be transmitted.
Knowing how to make the most of this social network can therefore bring incredible results! Below we list 19 tools for Instagram that complement and improve the management of a profile on this network.
From image and video editing to management and sharing tools, you'll get everything you need to produce accurate, quality posts.
And if you want to achieve real results with your brand on this platform, be sure to read our Instagram Marketing guide as well.
Keep reading!
Image editing
As we have already said, Instagram is a completely visual social network. Therefore, you should not neglect the concern for the quality and aesthetics of the images posted!
Below, check out some apps that will make your photos more beautiful and professional.
1. Afterlight
Afterlight is perhaps the most famous image editing app for Instagram. This is because it is very complete when it comes to photo processing.
With it you can modify all the basic editing aspects, such as contrast, saturation, sharpness, and then add filters, giving your images a very nice and professional look.
Once ready, the images can be shared on social networks such as Facebook, Flickr and, of course, Instagram. Afterlight is available for Android, iOS, Windows Phone and desktop versions, at an affordable price.
2. Repost for Instagram
Have you ever been in a situation where you wanted to post a photo on your profile that was posted by another Instagram account?
Since the social network doesn't give you the option to "share" other accounts' posts, like on Facebook, or "reblog" them, like on Tumblr, you'll need to resort to alternatives to display another account's post on your profile.
The purpose of Repost for Instagram is exactly that alternative!
Within the app's interface, you can view recent posts from those you follow on Instagram (and also search for old posts) to replicate the content on your own profile—with due credit, of course.
The app is free and available for Android and iOS.
3. Go Pro Quick
The Go Pro Quick app is a quick and easy way to add text to photos. It's a great tool for those who use Instagram as a showcase for the products they sell and want, for example, to include prices in their images.
The app is free, but it is possible to purchase expansion packs within the app. You can install it on iOS and Android phones.
4. Layout from Instagram
Layout from Instagram is a tool launched by the social network itself to make photo collages.
Before it, there were already a variety of applications that fulfilled this function —some paid, others free— and Layout arose from identifying the demand for this style of publication, very common on the social network.
Through the app, you can make montages using multiple photos from your camera in several different layout styles, or take photos on the spot with the app to instantly arrange them as a collage.
The interface is very simple and intuitive to use. The design is free and available for Android and iOS.
5. VSCO
Another very complete image editing app and best of all, it's free!
VSCO comes with default filters to add to your photos, which give them a very beautiful and professional look, but you can also edit all the details, such as brightness, contrast, shadows, and even skin tone.
The interface is very simple and allows you to edit photos from your camera or take photos with the application itself.
VSCO is free, but has filter packs that can be purchased within the app. It is available for Android and iOS.
6. Lightroom
Lightroom is a popular editing program from the Adobe Suite. It has all the features of VSCO, but excels at using presets as it has pre-existing settings for photos.
With Lightroom, you can choose a specific preset and apply it to all your other photos, making a sort of "collage" of the settings.
As part of Adobe Cloud, you can also sync it with other apps and finish editing in programs like Photoshop.
7. Adobe Express Creative Ads
Adobe Express is a very simple-to-use online image editing application that allows you to create ads in seconds. You can use pre-configured templates or customize them your way by uploading your own photos, adding text, filters, and icons.
Ideal for social media, Adobe Express Create Advertisement options come with the exact dimensions of each medium, optimizing the screen and providing a perfect visual result on any device.
Video editing
You probably already know that video content is the future of marketing, right? So being careful about the videos you post on Instagram is very important!
Investing in fun content, special montages and well-edited videos can be the starting point for a great return.
Check out the best video editing apps for Instagram below!
8. Magisto
Magisto is a very practical and complete video editing application. With it you can easily cut and edit videos and also add images and a soundtrack to the edit.
Most of the functions are automatic and their use is simple and intuitive, making them ideal for when we need to make quick video edits, but, depending on the application, they could end up taking us a long time.
Magisto is free and can be used on Android and iOS smartphones and in the browser itself.
9. Unfold: Story & Collage Maker
Instagram Stories are one of the most famous and used resources and that's why Unfold: Story & Collage Maker was created to help you make them as personalized as possible.
There are many possibilities: filters, stickers, collages, among other possibilities, and also the constant new features and updates. Add to that the possibility of choosing from more than 200 fonts to add text and share directly on Instagram or any other social network.
10. Inshot
Inshot is a good app for editing and creating videos. As in the previous example, its main use is in the Instagram Stories tool.
With the app you can edit videos, photos or make collages. In this post, we are going to focus on the video editing part. You can start by creating a new video or editing one that is already in your image library.
You can add transition effects, background music, and cut between recordings. You can also choose from social media formats such as: Instagram feed, Stories, Youtube.
Administration
When using Instagram for business, it is essential that there is a posting frequency and tracking metrics. Good Instagram profile management can be made easier by using several tools, such as those listed below.
If you need to schedule your posts in advance or want to improve the user experience with your online store, check them out!
11. UNUM - Instagram Feed
UNUM Instagram Feed is the ideal application for those who have decided to take a risk in the world of virtual stores. It is an application that allows you to schedule and plan the content of your account in detail.
It is an intuitive and extremely easy-to-use application. Get to know it and use it to improve your sales.
12. Postgrain
Postgrain is a great Instagram tool for anyone who needs to schedule posts or manage more than one account.
Through it, it is possible to create new posts and schedule their date and time, as well as publish videos directly from the desktop —to save processing time on the cell phone, for example—, as well as add more than one account to manage.
The tool has many advantages, but one disadvantage is that its free plan is very limited.
To take full advantage of its features, it is inevitable to pay for a plan.
13. Metricool
Metricool is an application that allows you to both schedule posts and analyze your networks in detail. You can understand the demographic profile, the best times to make posts.
Schedule your posts for the entire month in a single work day and increase efficiency and the satisfaction of your followers.
14. Iconosquare
You may know Iconosquare by its old name: Statigram. Despite the name change, its functions remain the same – and they are essential!
Iconosquare analyzes key numbers from your account and provides insights like which photo is most liked, average likes, average comments, and more.
Provides general data as well as analysis with monthly and category charts (such as engagement, content, etc.).
Iconosquare has free and paid plans, depending on user demand. It works in the browser.
15. SocialRank
SocialRank focuses on analyzing the demographics of your followers. The tool is able to identify key user information, organize it by filters — such as the most influential, the most engaged, etc. — and, from there, create lists.
It's great for identifying opportunities and targeting your content in the best possible way.
SocialRank works in the browser and has free and paid plans.
16. Latergram
Latergram is a post scheduling tool that has some interesting features. In addition to the ability to schedule, you can make simple edits, such as cuts, directly on the platform.
Latergram also provides a calendar view of posts: you can easily see which posts are already scheduled and thus optimize your management .
The tool works directly in the browser and has paid and free plans.
Divulgation
There's no point in having beautiful photos and well-made videos if you don't have a good Instagram promotion system!
Check out below how to run advertising campaigns on this social network and the best way to spread your profile to your followers and potential followers.
17. Facebook
Yes, Facebook is an outreach tool for Instagram! Through the Facebook Ads Manager , you can access the Power Editor , and from there, link your Instagram account and create the ads you want to run on the social network.
For those who already have some experience with Facebook ads, it's a quick and simple task.
Paid ads on Instagram are a great opportunity, so consider running a campaign there!
Facebook Power Editor is free and can be accessed from your browser.
18. Hashtags for Instagram
The most famous hashtag in the world has a lot of influence on trends: yes, we are talking about #Hashtags . But being famous doesn't mean they are easy to use.
That's where Hashtag for Instagram comes in, to guide you through the maze and show you the way to the top trends. With an intuitive interface, you just have to choose a niche, create the Hashtag and click on the copy button.
Very easy, isn't it?
19. Crowdfire
Crowdfire is the ideal tool for mass outreach on Instagram. With it you can easily organize who your followers are and also receive referrals from people who have similar profiles and are also likely to become followers.
It also shows which users you follow but who doesn't follow you back, unfollow lists, and new followers. It's a great tool to find opportunities and define targeted actions for your followers.
Crowdfire is free and browser-based, and can be installed on Android and iOS smartphones.
The world moves with Instagram
So, what did you think about learning about Instagram tools? We are sure that now your experience with the social network — and your audience's experience — will be much more qualitative and effective.
Instagram is a force to be reckoned with and indispensable in a social media marketing strategy. It is a social network that allows you to publish content in the form of images, videos and text – in other words: everything essential for affirming a brand's image!
The apps launched by Instagram itself are good indicators of trends on the network, so keep an eye out for details like this to not miss out on good opportunities!
We hope you identify thousands of great Instagram opportunities for your business and can apply the tooltips we mentioned in this post.
Being a network with a strong visual appeal, communication there is physician database simpler and faster.
However, that doesn't mean that Instagram isn't a great platform to strengthen your business's relationship with your buyer persona .
Through visual communication it is possible to tell a story and reinforce the main values that must be transmitted.
Knowing how to make the most of this social network can therefore bring incredible results! Below we list 19 tools for Instagram that complement and improve the management of a profile on this network.
From image and video editing to management and sharing tools, you'll get everything you need to produce accurate, quality posts.
And if you want to achieve real results with your brand on this platform, be sure to read our Instagram Marketing guide as well.
Keep reading!
Image editing
As we have already said, Instagram is a completely visual social network. Therefore, you should not neglect the concern for the quality and aesthetics of the images posted!
Below, check out some apps that will make your photos more beautiful and professional.
1. Afterlight
Afterlight is perhaps the most famous image editing app for Instagram. This is because it is very complete when it comes to photo processing.
With it you can modify all the basic editing aspects, such as contrast, saturation, sharpness, and then add filters, giving your images a very nice and professional look.
Once ready, the images can be shared on social networks such as Facebook, Flickr and, of course, Instagram. Afterlight is available for Android, iOS, Windows Phone and desktop versions, at an affordable price.
2. Repost for Instagram
Have you ever been in a situation where you wanted to post a photo on your profile that was posted by another Instagram account?
Since the social network doesn't give you the option to "share" other accounts' posts, like on Facebook, or "reblog" them, like on Tumblr, you'll need to resort to alternatives to display another account's post on your profile.
The purpose of Repost for Instagram is exactly that alternative!
Within the app's interface, you can view recent posts from those you follow on Instagram (and also search for old posts) to replicate the content on your own profile—with due credit, of course.
The app is free and available for Android and iOS.
3. Go Pro Quick
The Go Pro Quick app is a quick and easy way to add text to photos. It's a great tool for those who use Instagram as a showcase for the products they sell and want, for example, to include prices in their images.
The app is free, but it is possible to purchase expansion packs within the app. You can install it on iOS and Android phones.
4. Layout from Instagram
Layout from Instagram is a tool launched by the social network itself to make photo collages.
Before it, there were already a variety of applications that fulfilled this function —some paid, others free— and Layout arose from identifying the demand for this style of publication, very common on the social network.
Through the app, you can make montages using multiple photos from your camera in several different layout styles, or take photos on the spot with the app to instantly arrange them as a collage.
The interface is very simple and intuitive to use. The design is free and available for Android and iOS.
5. VSCO
Another very complete image editing app and best of all, it's free!
VSCO comes with default filters to add to your photos, which give them a very beautiful and professional look, but you can also edit all the details, such as brightness, contrast, shadows, and even skin tone.
The interface is very simple and allows you to edit photos from your camera or take photos with the application itself.
VSCO is free, but has filter packs that can be purchased within the app. It is available for Android and iOS.
6. Lightroom
Lightroom is a popular editing program from the Adobe Suite. It has all the features of VSCO, but excels at using presets as it has pre-existing settings for photos.
With Lightroom, you can choose a specific preset and apply it to all your other photos, making a sort of "collage" of the settings.
As part of Adobe Cloud, you can also sync it with other apps and finish editing in programs like Photoshop.
7. Adobe Express Creative Ads
Adobe Express is a very simple-to-use online image editing application that allows you to create ads in seconds. You can use pre-configured templates or customize them your way by uploading your own photos, adding text, filters, and icons.
Ideal for social media, Adobe Express Create Advertisement options come with the exact dimensions of each medium, optimizing the screen and providing a perfect visual result on any device.
Video editing
You probably already know that video content is the future of marketing, right? So being careful about the videos you post on Instagram is very important!
Investing in fun content, special montages and well-edited videos can be the starting point for a great return.
Check out the best video editing apps for Instagram below!
8. Magisto
Magisto is a very practical and complete video editing application. With it you can easily cut and edit videos and also add images and a soundtrack to the edit.
Most of the functions are automatic and their use is simple and intuitive, making them ideal for when we need to make quick video edits, but, depending on the application, they could end up taking us a long time.
Magisto is free and can be used on Android and iOS smartphones and in the browser itself.
9. Unfold: Story & Collage Maker
Instagram Stories are one of the most famous and used resources and that's why Unfold: Story & Collage Maker was created to help you make them as personalized as possible.
There are many possibilities: filters, stickers, collages, among other possibilities, and also the constant new features and updates. Add to that the possibility of choosing from more than 200 fonts to add text and share directly on Instagram or any other social network.
10. Inshot
Inshot is a good app for editing and creating videos. As in the previous example, its main use is in the Instagram Stories tool.
With the app you can edit videos, photos or make collages. In this post, we are going to focus on the video editing part. You can start by creating a new video or editing one that is already in your image library.
You can add transition effects, background music, and cut between recordings. You can also choose from social media formats such as: Instagram feed, Stories, Youtube.
Administration
When using Instagram for business, it is essential that there is a posting frequency and tracking metrics. Good Instagram profile management can be made easier by using several tools, such as those listed below.
If you need to schedule your posts in advance or want to improve the user experience with your online store, check them out!
11. UNUM - Instagram Feed
UNUM Instagram Feed is the ideal application for those who have decided to take a risk in the world of virtual stores. It is an application that allows you to schedule and plan the content of your account in detail.
It is an intuitive and extremely easy-to-use application. Get to know it and use it to improve your sales.
12. Postgrain
Postgrain is a great Instagram tool for anyone who needs to schedule posts or manage more than one account.
Through it, it is possible to create new posts and schedule their date and time, as well as publish videos directly from the desktop —to save processing time on the cell phone, for example—, as well as add more than one account to manage.
The tool has many advantages, but one disadvantage is that its free plan is very limited.
To take full advantage of its features, it is inevitable to pay for a plan.
13. Metricool
Metricool is an application that allows you to both schedule posts and analyze your networks in detail. You can understand the demographic profile, the best times to make posts.
Schedule your posts for the entire month in a single work day and increase efficiency and the satisfaction of your followers.
14. Iconosquare
You may know Iconosquare by its old name: Statigram. Despite the name change, its functions remain the same – and they are essential!
Iconosquare analyzes key numbers from your account and provides insights like which photo is most liked, average likes, average comments, and more.
Provides general data as well as analysis with monthly and category charts (such as engagement, content, etc.).
Iconosquare has free and paid plans, depending on user demand. It works in the browser.
15. SocialRank
SocialRank focuses on analyzing the demographics of your followers. The tool is able to identify key user information, organize it by filters — such as the most influential, the most engaged, etc. — and, from there, create lists.
It's great for identifying opportunities and targeting your content in the best possible way.
SocialRank works in the browser and has free and paid plans.
16. Latergram
Latergram is a post scheduling tool that has some interesting features. In addition to the ability to schedule, you can make simple edits, such as cuts, directly on the platform.
Latergram also provides a calendar view of posts: you can easily see which posts are already scheduled and thus optimize your management .
The tool works directly in the browser and has paid and free plans.
Divulgation
There's no point in having beautiful photos and well-made videos if you don't have a good Instagram promotion system!
Check out below how to run advertising campaigns on this social network and the best way to spread your profile to your followers and potential followers.
17. Facebook
Yes, Facebook is an outreach tool for Instagram! Through the Facebook Ads Manager , you can access the Power Editor , and from there, link your Instagram account and create the ads you want to run on the social network.
For those who already have some experience with Facebook ads, it's a quick and simple task.
Paid ads on Instagram are a great opportunity, so consider running a campaign there!
Facebook Power Editor is free and can be accessed from your browser.
18. Hashtags for Instagram
The most famous hashtag in the world has a lot of influence on trends: yes, we are talking about #Hashtags . But being famous doesn't mean they are easy to use.
That's where Hashtag for Instagram comes in, to guide you through the maze and show you the way to the top trends. With an intuitive interface, you just have to choose a niche, create the Hashtag and click on the copy button.
Very easy, isn't it?
19. Crowdfire
Crowdfire is the ideal tool for mass outreach on Instagram. With it you can easily organize who your followers are and also receive referrals from people who have similar profiles and are also likely to become followers.
It also shows which users you follow but who doesn't follow you back, unfollow lists, and new followers. It's a great tool to find opportunities and define targeted actions for your followers.
Crowdfire is free and browser-based, and can be installed on Android and iOS smartphones.
The world moves with Instagram
So, what did you think about learning about Instagram tools? We are sure that now your experience with the social network — and your audience's experience — will be much more qualitative and effective.
Instagram is a force to be reckoned with and indispensable in a social media marketing strategy. It is a social network that allows you to publish content in the form of images, videos and text – in other words: everything essential for affirming a brand's image!
The apps launched by Instagram itself are good indicators of trends on the network, so keep an eye out for details like this to not miss out on good opportunities!
We hope you identify thousands of great Instagram opportunities for your business and can apply the tooltips we mentioned in this post.