The new interface for Google Adwords arrives
Posted: Wed Jan 22, 2025 10:02 am
The new Google Adwords interface
As soon as we access the new AdWords, we will see the first big difference (apart from the color): a general dashboard, very much in line with the personalized Analytics panel. This way we can see at a glance which strategies are working, those that require our attention and in general the evolution of the account, being able to configure these panels according to the KPIs that we are interested in evaluating for each account.
Some of the benefits of the new interface are faster loading times and faster and easier access to the most important account management actions. In this sense, it will save us time and help us improve productivity by being able to access Google Adwords functions that can sometimes go unnoticed, such as adding ad extensions .
Overview
The menu, which has gone from horizontal to vertical, includes the most commercial real estate email list common tabs, which makes access to campaigns easier. It also makes it easier to filter by campaign type, whether Search Network, Display Network, Video Campaign , etc., which were practically hidden in the previous version. In the second column, we will have access to all the campaign management tabs such as: Ad Groups, Ads and Extensions, Keywords, Audiences, as well as the new Themes and Placements tabs, which were previously integrated within Audiences.
Adwords Panel Comparison
Another of the major changes worth highlighting is that the Shared Library, access to Drafts and bulk operations have disappeared from the side menu and are integrated under the wrench icon, where you can also access account settings, conversions and the Keyword Planner in a more centralized way . This change undoubtedly improves the user experience.
Win customers!
New features
One of the ways AdWords is “forcing” campaign managers to migrate to the new platform is through new features that are not included in the previous version:
The new promotion extension with which you can highlight your main offers (we have tested it on clients' ecommerce accounts during Black Friday and Christmas and their CTRs have been and are very good).
New promotion extension
Dynamic Search Ads (DSA ) within normal Search campaigns without the need to create specific DSA campaigns. Interesting especially for those eCommerce stores that do not trust Google Shopping (yes, they exist) and that have an infinite number of products/categories to list.
How to enable Dynamic Search Ads
Import data from third-party app analytics platforms for tracking and measurement.
One of the new features that is not yet available in Spain and that could be a revolution is the catalog ads for Google Shopping that allow you to group a selection of related products and display them together to present your brand or company, that is, the ad will show the product you are looking for and some related ones.
On the negative side, it is worth noting that a very interesting feature has not yet been implemented (or perhaps is not even planned to be implemented): the proposal to apply bids based on where we want to position our ads in a simple way.
Adwords Bidding Recommendation
In the new interface, it informs you of the estimated bid, but you have to configure the desired bid “by hand”.
Setting bids in the new Google Adwords interface
Those of you who have tried it, what do you think? Personally, I still use the “old version”, nostalgic.reluctant to change which is one.
Satisfaction survey on the new Google Adwords interface
AH! Again, THANK YOU GOOGLE for allowing us to return to the previous version of Adwords (in April, we will probably only be able to access the new interface).
As soon as we access the new AdWords, we will see the first big difference (apart from the color): a general dashboard, very much in line with the personalized Analytics panel. This way we can see at a glance which strategies are working, those that require our attention and in general the evolution of the account, being able to configure these panels according to the KPIs that we are interested in evaluating for each account.
Some of the benefits of the new interface are faster loading times and faster and easier access to the most important account management actions. In this sense, it will save us time and help us improve productivity by being able to access Google Adwords functions that can sometimes go unnoticed, such as adding ad extensions .
Overview
The menu, which has gone from horizontal to vertical, includes the most commercial real estate email list common tabs, which makes access to campaigns easier. It also makes it easier to filter by campaign type, whether Search Network, Display Network, Video Campaign , etc., which were practically hidden in the previous version. In the second column, we will have access to all the campaign management tabs such as: Ad Groups, Ads and Extensions, Keywords, Audiences, as well as the new Themes and Placements tabs, which were previously integrated within Audiences.
Adwords Panel Comparison
Another of the major changes worth highlighting is that the Shared Library, access to Drafts and bulk operations have disappeared from the side menu and are integrated under the wrench icon, where you can also access account settings, conversions and the Keyword Planner in a more centralized way . This change undoubtedly improves the user experience.
Win customers!
New features
One of the ways AdWords is “forcing” campaign managers to migrate to the new platform is through new features that are not included in the previous version:
The new promotion extension with which you can highlight your main offers (we have tested it on clients' ecommerce accounts during Black Friday and Christmas and their CTRs have been and are very good).
New promotion extension
Dynamic Search Ads (DSA ) within normal Search campaigns without the need to create specific DSA campaigns. Interesting especially for those eCommerce stores that do not trust Google Shopping (yes, they exist) and that have an infinite number of products/categories to list.
How to enable Dynamic Search Ads
Import data from third-party app analytics platforms for tracking and measurement.
One of the new features that is not yet available in Spain and that could be a revolution is the catalog ads for Google Shopping that allow you to group a selection of related products and display them together to present your brand or company, that is, the ad will show the product you are looking for and some related ones.
On the negative side, it is worth noting that a very interesting feature has not yet been implemented (or perhaps is not even planned to be implemented): the proposal to apply bids based on where we want to position our ads in a simple way.
Adwords Bidding Recommendation
In the new interface, it informs you of the estimated bid, but you have to configure the desired bid “by hand”.
Setting bids in the new Google Adwords interface
Those of you who have tried it, what do you think? Personally, I still use the “old version”, nostalgic.reluctant to change which is one.
Satisfaction survey on the new Google Adwords interface
AH! Again, THANK YOU GOOGLE for allowing us to return to the previous version of Adwords (in April, we will probably only be able to access the new interface).