SEO tips for good web architecture
Posted: Wed Jan 22, 2025 9:58 am
Knowing our market
As a good SEO project, the first thing we have to know is what the market demands . And without knowing what the user demands, how can we satisfy their needs? The best way to find out what our potential users are asking for is by carrying out an exhaustive Keyword Research .
There are different tools that can help us to do the perfect Keyword Research to get the most out of our web architecture. The most popular and best known is Google's Keyword Planner, through which we have the possibility of segmenting the data by country, language, by the different months of the year to know their seasonality, etc. On the other hand, as we explained above, there are different alternative tools to Keyword Planner to avoid failure in our web architecture.
What to consider when creating a correct web architecture?
Once we know what our potential users demand and how, we can start to dedicate our time to thinking about the best strategy to create the best web architecture for our site . To do this, there are different factors to take into account:
Intuitive and easy
The first step to making a web architecture efficient for the user and for lawyer email marketing database crawlers is to make it intuitive and easy to navigate. To do this, we must know our product well and know how we are going to offer it to our user. Ultimately, what we want is for our user not to have to think about whether clicking on that link will take them to the desired page, but on the contrary, they must be sure, almost without thinking, that that link leads to their desire.
Few clicks per user
It is really important that, no matter how big our website is, a user can reach any level of the site in just 3 clicks, or 4 at the most . This is a key factor so that the user does not have to spend a long time browsing to reach their destination and it is also important so that search engines can “crawl” the entire site in the shortest possible time and in an orderly manner.
Different categories
We recommend, before starting to build our site, to plan our products in different categories . The more segmented, the better, since the user will have the content displayed in a more visual way and where it will be easier for them to reach their destination in a much faster way, offering them a better experience.
Therefore, and with the Keyword Research previously carried out, we will be able to know the different keywords for each of our categories and thus satisfy the needs of users in a precise manner.
Duplicate content
Improve your SEO!
However, it is important to keep in mind that, no matter how many categories we have, they must be unique and relevant. No matter how segmented we want our products to be, it is not advisable to have pages that contain similar products, since in this way we will be offering duplicate content, both for the user and for the crawlers.
Other important features to consider
Relevant content
Not only is content duplication important, having pages with irrelevant content lowers the quality of our site . That is why we have to fill our pages with content that really provides relevance to our users and, in this way, they decide to consume our products.
Internal linking
Taking advantage of the relevant content previously presented, it is time to add an internal link that will improve the user experience (showing products similar or complementary to the one we are displaying) and the crawler (providing greater notoriety to those links that we consider most important).
Unique URLs
At this point we focus on improving the “crawler experience” since each of our URLs contains a different product and that is why we want the crawlers to have the “best idea” of the content of the page . To select each of the URLs we will have to take into account the main keyword of the page, previously extracted from the Keyword Research.
Mobile Friendly
Something obvious, but which is still not given the importance it requires. More than 60% of searches on Google are made from mobile devices . That is why we have to adapt our sites to smaller devices and also take into account whether we believe it is convenient for our pages to be AMP or WPA (If you still don't know what these terms mean, you can find out what AMP is or what PWA are by clicking on the links).
WPO: https and site speed
To conclude, we must dedicate a small section to our beloved WPO. It is vital to have a website with the https protocol since, from July, these pages will be shown as unsafe places to browse , in addition to indirectly affecting our positioning in the SERPs.
And what about the speed of our website? It is useless to have the best web architecture if a user is not able to reach any point on the website in a few seconds. Every tenth of a second counts , and not only for the user experience, but also for the positioning of our site in the SERPs.
Here are some tips for before, during and after creating a web architecture. As an online marketing agency , we are dedicated to making the most of all the opportunities offered by search engines so that our projects get the greatest possible visibility. If you feel that your project is still not getting off the ground, contact our SEO team so that we can help you achieve your online goals!
As a good SEO project, the first thing we have to know is what the market demands . And without knowing what the user demands, how can we satisfy their needs? The best way to find out what our potential users are asking for is by carrying out an exhaustive Keyword Research .
There are different tools that can help us to do the perfect Keyword Research to get the most out of our web architecture. The most popular and best known is Google's Keyword Planner, through which we have the possibility of segmenting the data by country, language, by the different months of the year to know their seasonality, etc. On the other hand, as we explained above, there are different alternative tools to Keyword Planner to avoid failure in our web architecture.
What to consider when creating a correct web architecture?
Once we know what our potential users demand and how, we can start to dedicate our time to thinking about the best strategy to create the best web architecture for our site . To do this, there are different factors to take into account:
Intuitive and easy
The first step to making a web architecture efficient for the user and for lawyer email marketing database crawlers is to make it intuitive and easy to navigate. To do this, we must know our product well and know how we are going to offer it to our user. Ultimately, what we want is for our user not to have to think about whether clicking on that link will take them to the desired page, but on the contrary, they must be sure, almost without thinking, that that link leads to their desire.
Few clicks per user
It is really important that, no matter how big our website is, a user can reach any level of the site in just 3 clicks, or 4 at the most . This is a key factor so that the user does not have to spend a long time browsing to reach their destination and it is also important so that search engines can “crawl” the entire site in the shortest possible time and in an orderly manner.
Different categories
We recommend, before starting to build our site, to plan our products in different categories . The more segmented, the better, since the user will have the content displayed in a more visual way and where it will be easier for them to reach their destination in a much faster way, offering them a better experience.
Therefore, and with the Keyword Research previously carried out, we will be able to know the different keywords for each of our categories and thus satisfy the needs of users in a precise manner.
Duplicate content
Improve your SEO!
However, it is important to keep in mind that, no matter how many categories we have, they must be unique and relevant. No matter how segmented we want our products to be, it is not advisable to have pages that contain similar products, since in this way we will be offering duplicate content, both for the user and for the crawlers.
Other important features to consider
Relevant content
Not only is content duplication important, having pages with irrelevant content lowers the quality of our site . That is why we have to fill our pages with content that really provides relevance to our users and, in this way, they decide to consume our products.
Internal linking
Taking advantage of the relevant content previously presented, it is time to add an internal link that will improve the user experience (showing products similar or complementary to the one we are displaying) and the crawler (providing greater notoriety to those links that we consider most important).
Unique URLs
At this point we focus on improving the “crawler experience” since each of our URLs contains a different product and that is why we want the crawlers to have the “best idea” of the content of the page . To select each of the URLs we will have to take into account the main keyword of the page, previously extracted from the Keyword Research.
Mobile Friendly
Something obvious, but which is still not given the importance it requires. More than 60% of searches on Google are made from mobile devices . That is why we have to adapt our sites to smaller devices and also take into account whether we believe it is convenient for our pages to be AMP or WPA (If you still don't know what these terms mean, you can find out what AMP is or what PWA are by clicking on the links).
WPO: https and site speed
To conclude, we must dedicate a small section to our beloved WPO. It is vital to have a website with the https protocol since, from July, these pages will be shown as unsafe places to browse , in addition to indirectly affecting our positioning in the SERPs.
And what about the speed of our website? It is useless to have the best web architecture if a user is not able to reach any point on the website in a few seconds. Every tenth of a second counts , and not only for the user experience, but also for the positioning of our site in the SERPs.
Here are some tips for before, during and after creating a web architecture. As an online marketing agency , we are dedicated to making the most of all the opportunities offered by search engines so that our projects get the greatest possible visibility. If you feel that your project is still not getting off the ground, contact our SEO team so that we can help you achieve your online goals!