Interview with Hugo Moraga, owner of La Picá de la Abeja: “The only possibility we have today is Ecommerce and we have t
Posted: Wed Jan 22, 2025 9:28 am
The stories of how our entrepreneurs have survived with their businesses in times of pandemic are very varied; we have seen very different realities, from those who have had to make drastic changes in their ways of operating, others who have seen in this situation a true awakening with their products and those who have had to abruptly change their missions and visions.
On this occasion we spoke with Hugo Moraga, founder of the store La Picá de la Abeja , a family business with more than 20 years in the market and that has specialized in working with honey-based products from a therapeutic perspective known as apitherapy.
THIS WHOLE SITUATION CAUGHT US PREPARED, THE ONLY THING I HAD TO DO WAS UPDATE AND IMPROVE MY PAGE
Hugo tells us that at the time of the pandemic, at the truemoney database level, he already had his online store active and running, which helped him sell normally and even more compared to normal years. As a result, he was able to focus on improving and updating the content of his Ecommerce. However, he had to close his two physical stores, so online sales became his main source of income.
BSALE HAS SUPER FAST AND EXECUTIVE TECHNICAL SUPPORT
According to Hugo, having Bsale's technical support was crucial at the time when he was analyzing what his digital strategies would be for his online store and how he could carry them out.
YOU CAN'T STAY WITH THE PAGE STILL, AT LEAST TRY TO UPDATE YOUR CONTENT EVERY 15 DAYS
The help provided by Bsale, which Hugo refers to, came from Nuestro Secreto , a free platform that offers a permanent showcase for Bsale clients and non-clients, who wish to display the products of their Ecommerce and also want to take advantage of their businesses through personalized advice on digital marketing topics, which focuses on teaching and educating regarding paid campaigns, differentiated content, measurement and tracking of web visits.
On this occasion we spoke with Hugo Moraga, founder of the store La Picá de la Abeja , a family business with more than 20 years in the market and that has specialized in working with honey-based products from a therapeutic perspective known as apitherapy.
THIS WHOLE SITUATION CAUGHT US PREPARED, THE ONLY THING I HAD TO DO WAS UPDATE AND IMPROVE MY PAGE
Hugo tells us that at the time of the pandemic, at the truemoney database level, he already had his online store active and running, which helped him sell normally and even more compared to normal years. As a result, he was able to focus on improving and updating the content of his Ecommerce. However, he had to close his two physical stores, so online sales became his main source of income.
BSALE HAS SUPER FAST AND EXECUTIVE TECHNICAL SUPPORT
According to Hugo, having Bsale's technical support was crucial at the time when he was analyzing what his digital strategies would be for his online store and how he could carry them out.
YOU CAN'T STAY WITH THE PAGE STILL, AT LEAST TRY TO UPDATE YOUR CONTENT EVERY 15 DAYS
The help provided by Bsale, which Hugo refers to, came from Nuestro Secreto , a free platform that offers a permanent showcase for Bsale clients and non-clients, who wish to display the products of their Ecommerce and also want to take advantage of their businesses through personalized advice on digital marketing topics, which focuses on teaching and educating regarding paid campaigns, differentiated content, measurement and tracking of web visits.