WhatsApp and Instagram: increasingly perfect marketplaces.
Posted: Wed Jan 22, 2025 9:27 am
Faster WhatsApp shopping
Whatsapp is becoming an e-commerce application day by day, or at least it is making it easier for businesses to promote themselves in a simpler way or in a way similar to an online shopping platform.
Not long ago, customers had to write a message in a chat to buy something via WhatsApp and let the purchasing process depend on the advisor behind the chat. Later, WhatsApp implemented the catalogue, which investor leads email database made it easier for customers to see the available products and order them, but one by one. The application wanted to go further and now you can choose several products at once.
You still have the same option as before, ordering it directly via a message, but with the addition of the Add to Cart button , which does not yet complete the order, but rather allows you to continue adding products.
Grow with us!
In the new section you can see the products you have added so far, modify the quantity, add or remove others and, when you have completed it, send it to the company all at once , as a group, instead of as a separate message for each one.
The only remaining problem is that the purchasing process continues to be 'manual' since even if you have a shopping cart, to execute the action you still need to speak with an advisor.
Instagram
Obviously we have also talked about Instagram and its new marketplace before, but little by little they are shaping and perfecting their new function to fit all the formats that this social network offers.
It's Reels' turn. If before we saw the purchase button in our menu, within the posts, IGTV and even in Live, content creators will be able to add buttons within their content in Reels.
We are at a point in time when it seems that the company created by Mark Zuckerberg is competing with TikTok to offer increasingly complete, better complemented and, most importantly, unobtrusive features.
Whatsapp is becoming an e-commerce application day by day, or at least it is making it easier for businesses to promote themselves in a simpler way or in a way similar to an online shopping platform.
Not long ago, customers had to write a message in a chat to buy something via WhatsApp and let the purchasing process depend on the advisor behind the chat. Later, WhatsApp implemented the catalogue, which investor leads email database made it easier for customers to see the available products and order them, but one by one. The application wanted to go further and now you can choose several products at once.
You still have the same option as before, ordering it directly via a message, but with the addition of the Add to Cart button , which does not yet complete the order, but rather allows you to continue adding products.
Grow with us!
In the new section you can see the products you have added so far, modify the quantity, add or remove others and, when you have completed it, send it to the company all at once , as a group, instead of as a separate message for each one.
The only remaining problem is that the purchasing process continues to be 'manual' since even if you have a shopping cart, to execute the action you still need to speak with an advisor.
Obviously we have also talked about Instagram and its new marketplace before, but little by little they are shaping and perfecting their new function to fit all the formats that this social network offers.
It's Reels' turn. If before we saw the purchase button in our menu, within the posts, IGTV and even in Live, content creators will be able to add buttons within their content in Reels.
We are at a point in time when it seems that the company created by Mark Zuckerberg is competing with TikTok to offer increasingly complete, better complemented and, most importantly, unobtrusive features.