How to Start Direct Marketing: A Step-by-Step Guide
Posted: Wed Jan 22, 2025 9:22 am
When preparing to launch direct marketing, you must clearly understand what you will get as a result, the intermediate stages to achieve it, what types of direct marketing to use. It is important to analyze the consumer market, to form a portrait of the target client focused on a specific product.
Campaign development
As a result of the advertising campaign it is georgia mobile phone numbers database necessary:
Expand your customer base.
Get new leads. Form and develop a base of regular customers.
Encourage former clients to return to a specific niche.
Achieve constant personal interaction with the buyer. Establish long-term trusting relationships with him.
Ideally, you should predict what percentage of responses you will receive from a particular marketing event. However, there are different ways to calculate responses. For example, if the planned number is 30%, then if you receive 15%, the marketing campaign can be called unsuccessful. But if, acting according to the same plan, you receive 1% conversions, the result will be quite decent.
To make a correct forecast, constantly study the market environment, competitors in certain niches, the average check size, conversion rates and other parameters. Launch an advertising campaign in test mode and adjust it as you go, striving for the desired result. Since direct marketing in Russia cannot be called developed, if the conversion exceeds the average level of 2-4%, calculated by Western standards, the campaign is considered successful.
Campaign development
Source: shutterstock.com
Any type of direct marketing and service involves personal, targeted communication with a potential client. It is very important to identify the target audience in the area where you are going to work. For example, who do you think will buy software that calculates delivery routes? A manufacturer or a distributor? A wholesaler or a retailer? Who is better to send a letter with a job offer to: a director or a logistician?
Who is the person who needs your product? What is their education, qualifications, financial status? If you are not sure that you have identified the target audience correctly, entrust the research to professionals.
Conducting the action
How to choose your audience from a large number of people with different interests and preferences? For this, coupon services or media are used. The most active individuals should be considered as potential buyers.
Start placing ads with contact information on radio or TV. Certain information can be obtained from publicly available databases, such as the State Traffic Safety Inspectorate.
It should be taken into account that the completeness and relevance of information cannot be verified. The question of the right to access the confidentiality of the data received arises. For representatives of the B2C segment, this option is the most acceptable. As for B2B clients, an individual and personal approach should always be in the first place, and therefore the effectiveness of this method of obtaining information is questionable.
Campaign development
As a result of the advertising campaign it is georgia mobile phone numbers database necessary:
Expand your customer base.
Get new leads. Form and develop a base of regular customers.
Encourage former clients to return to a specific niche.
Achieve constant personal interaction with the buyer. Establish long-term trusting relationships with him.
Ideally, you should predict what percentage of responses you will receive from a particular marketing event. However, there are different ways to calculate responses. For example, if the planned number is 30%, then if you receive 15%, the marketing campaign can be called unsuccessful. But if, acting according to the same plan, you receive 1% conversions, the result will be quite decent.
To make a correct forecast, constantly study the market environment, competitors in certain niches, the average check size, conversion rates and other parameters. Launch an advertising campaign in test mode and adjust it as you go, striving for the desired result. Since direct marketing in Russia cannot be called developed, if the conversion exceeds the average level of 2-4%, calculated by Western standards, the campaign is considered successful.
Campaign development
Source: shutterstock.com
Any type of direct marketing and service involves personal, targeted communication with a potential client. It is very important to identify the target audience in the area where you are going to work. For example, who do you think will buy software that calculates delivery routes? A manufacturer or a distributor? A wholesaler or a retailer? Who is better to send a letter with a job offer to: a director or a logistician?
Who is the person who needs your product? What is their education, qualifications, financial status? If you are not sure that you have identified the target audience correctly, entrust the research to professionals.
Conducting the action
How to choose your audience from a large number of people with different interests and preferences? For this, coupon services or media are used. The most active individuals should be considered as potential buyers.
Start placing ads with contact information on radio or TV. Certain information can be obtained from publicly available databases, such as the State Traffic Safety Inspectorate.
It should be taken into account that the completeness and relevance of information cannot be verified. The question of the right to access the confidentiality of the data received arises. For representatives of the B2C segment, this option is the most acceptable. As for B2B clients, an individual and personal approach should always be in the first place, and therefore the effectiveness of this method of obtaining information is questionable.