What is a Lead Magnet and what is it for?

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4 Formulas to create a valuable Lead Magnet + examples

There are a number of proven formulas for developing a valuable Lead Magnet that is powerful enough to allow us to obtain the result we are looking for. To do this, there are 4 types of questions that we can ask ourselves and try to answer in order to design a valuable Lead Magnet.

How to get your greatest desire without the biggest inconvenience
It is about presenting the product or service highlighting the greatest benefit and disregarding the greatest disadvantage of not achieving that benefit.

Example: “Discover how to stop your dog from pulling on the leash without damaging your bond with him or causing him stress.”

X uncommon steps to achieve your greatest desire
In this case we present our product or service using the formula of the steps that lead us to the greatest desire of our ideal potential client.

Example: “The 5 key steps to mastering the inverted handstand yoga posture.”

How to get your greatest desire in the shortest possible time and the shortest common time
This formula is based on the importance of the time factor when we want to interior designers service email database achieve or acquire something. However, playing with time can be very effective (it affects the urgency of the action) but we must be careful how we use it because if we overdo it, the lead magnet will no longer be credible (typical example, lose 10 kilos in a week, or learn English in just 1 month).

Example: “We tell you step by step how to make your skin brighter and more hydrated in less than two weeks.”

How I have achieved your greatest wish in less time
It is based on the same principle as the previous one, except that we are basing it on the personal experience of the person who is promoting their products or services.

Example: “I'm going to tell you about my system for generating more than 20 new clients in one week for a physiotherapy and osteopathy clinic.”

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How do I know if my Lead Magnet is good or not?
To create a Lead Magnet and know if it is of quality or not, we can look at a series of parameters.

The title
What draws the most attention, whether it's an image or the title of the Lead Magnet itself. If a Lead Magnet doesn't catch the eye , no matter how it's done, it has no value.

Specific
We must focus on a very specific problem and want to provide a solution to that type of client who suffers from that problem or wants to solve a certain situation. The more specific we are, the more attention we will attract with our Lead Magnet.

Immediate delivery

Very similar to the previous one. If what we are offering cannot be delivered until 20, 30 minutes have passed… The effect is not even close to the same. We return to the same issue with time, it is a determining factor in many ways for your Lead Magnet to succeed or not.

Fast-consuming
If in our Lead Magnet we offer something that, no matter how incredible and good it may be, will take 15 or 20 minutes for our ideal client to consume it, the positive impact decreases to almost 100%.

Real and deep
We must ensure that the feeling our ideal client has when they discover our Lead Magnet is a deep, impactful feeling , and that they feel it as something real, that is truly happening to them.

It is true that it is a sensation, although it may not be so materially yet. But it is the effect that a good Lead Magnet should create from the start.

It also makes a difference if what you offer is not what everyone else offers, as this will increase the feeling of our potential client that what we offer is really special, and that they will not be able to get it anywhere else.

Change your mood

That is, the person (ideal client) who reads our Lead Magnet must feel that what we are offering them is of a value that they really know and value as such. It would be like trying to make our potential client, when they see our Lead Magnet, say Wow!

The CTA
The Call To Action is also important. That is, how we tell our ideal client what they should do to get what we are offering, what they want. That which makes our ideal client click on the button to go ahead and get what we are offering them.

So far we can read about what happens with Lead Magnets. We hope that it is clear what it means, how to create a valuable Lead Magnet, and that the Lead Magnet ideas we give you will help you think of a few great ones. We will read proposals from anyone who is encouraged to propose one!