Online consumers in the digital era tend to prefer one application for everything.
Posted: Wed Jan 22, 2025 8:57 am
For business? Don't ask, it's a disaster. Still need to explain why? Try reading the article "Why User Experience (UX) is Important in Creating a Website".
Feature
For example, when shopping online, online consumers will prefer to shop at online marketplaces that have other service features such as credit, electricity top-ups, etc. So, online consumers will easily meet their needs without bulgaria email list having to change platforms.
Well, this is also what makes Gojek company excited to build Super App Gojek. Starting from motorcycle taxis to ordering cinema tickets can be done through one platform. Consumers do not have to switch applications here and there to "get things done".
Software personality
What? Software has personality? LOL. That's just a figure of speech. Maybe you are more familiar with software identity. For example, the logo, the colors used, or maybe even the brand ambassador. Many. Well, online consumers have a positive tendency to like applications / software that match or are almost similar to their identity.
It's the same as when you buy clothes, when you choose clothes, do you only look at the brand? What about the model of the clothes? Size? Color and type of material?
Feature
For example, when shopping online, online consumers will prefer to shop at online marketplaces that have other service features such as credit, electricity top-ups, etc. So, online consumers will easily meet their needs without bulgaria email list having to change platforms.
Well, this is also what makes Gojek company excited to build Super App Gojek. Starting from motorcycle taxis to ordering cinema tickets can be done through one platform. Consumers do not have to switch applications here and there to "get things done".
Software personality
What? Software has personality? LOL. That's just a figure of speech. Maybe you are more familiar with software identity. For example, the logo, the colors used, or maybe even the brand ambassador. Many. Well, online consumers have a positive tendency to like applications / software that match or are almost similar to their identity.
It's the same as when you buy clothes, when you choose clothes, do you only look at the brand? What about the model of the clothes? Size? Color and type of material?