High click-through rates (CTR) are also a local behavioral signal

[AsaduzzamanFoysal]

Behavioral signals show how users interact with your brand. For local businesses, some vital behavioral signals will include the number of people who clicked on the phone number in your GMB listing to call, the number of users who signed up, the number of users who left reviews, the click-through rate to your website, etc.

These signals tell search engines how credible your business is. They can even index how popular your company is. These signals can then push your company to the top of the SERPs.

You can analyze certain behavioral signals using tools like afghanistan phone number list Google Analytics. The free tool shows you metrics like bounce rates and time on page, for example. A high bounce rate or low time on page could tell search engines that your content is irrelevant, bad, or both. This can negatively impact your rankings.

So you'll need a strategy to address such issues. For example, you can do a local SEO audit of the content itself and see if it serves search intent. If not, revamp the content.

Page speed can also affect your bounce rate. Use Google Pagespeed Insights or GTmetrix to check your page load time and overall page performance.


source
Your Google My Business profile has a limited number of options for increasing CTR, such as headline, meta description, etc.

But a strong review profile (star rating and quantity) can help you stand out and earn more clicks. To increase your organic CTR, you can also improve the title tags and meta descriptions on your web pages.