5 Questions You Need to Answer to Create a Good Digital Marketing Strategy
Posted: Wed Jan 22, 2025 8:53 am
Digital marketing has evolved rapidly. From email and social media to analytics and customer feedback, digital marketing offers more opportunities than ever before.
But what exactly is Digital Marketing ? The main elements that make up this strategy are called the “Digital Marketing trifecta,” and it focuses primarily on three categories:
Earned media : mentions in articles, link building, social media, posts and reviews about your business.
Owned media : This category includes your website, mobile usability, insurance leads for seniors email database blog and customer relationship channels.
Paid media : includes PPC ads, featured ads, influencer campaigns, promotion on paid platforms, and social media ads, or Social Ads.
According to a study by Mediavalet , 49% of organizations do not have a proper digital marketing strategy. How can your company establish the perfect Digital Marketing plan? We tell you how we do it at Seocom Agency!
Table of Contents
What are the objectives of my project?
What services do I need to hire to achieve my goals?
What do I need to know about my competition?
What can make my business different from others?
Who can help me get my business off the ground?
What are the objectives of my project?
The most important first step in creating any digital marketing is to identify your goals, audience, and positioning . What are your goals for creating this digital marketing strategy? And how do your goals tie into the company's overall goals? You need to have a clear vision of how your digital marketing strategy contributes to the bigger picture. Once you draft your goals, you'll want to determine who your audience is and what your positioning will be.
Once you are clear about who your client is, what needs you can cover and what your main objective is, the next step will be to define your Return on Investment (ROI) goals , and define the KPIs that will help you achieve your objectives.
Do you want to promote your company with branding , do you want to increase sales in your e-commerce , do you want to boost your social networks? At Seocom we accompany you from start to finish, so that your strategy has the success that your business needs.
What services do I need to hire to achieve my goals?
SEO
Search engine optimization (SEO) defines the positioning of your website and web properties in a search engine. SEO increases organic traffic and allows you to optimize the text on your site to facilitate the customer journey. If you are looking for a set of tools to help with SEO research and reporting , we definitely recommend Sistrix and SEMrush .
SEM/ Social Ads
SEM increases traffic through online ads and marketing . Online ads can be expensive, but they are effective in driving traffic to your website and the different categories of your site. With online ads, you only have to choose what and on which channel it will be displayed. In addition, you can establish a strategy for Social Ads , Youtube , marketplaces … The sky is the limit!
Generate business!
Analytics
Analytics is a fundamental element in providing valuable data and information . This will help you improve your current and future digital marketing strategies, set new goals, check which actions work and which don’t… Don’t underestimate the power of data!
Development
Your company's website is your main headquarters on the Internet. It deserves a lot of attention and needs to have a unique web design to stand out from the crowd. Your website directly reflects your brand and company. It is one of the first places your potential customer visits when they want to know more about your company and product. In addition, more and more users, or potential customers, are using their tablet or mobile phone to consult your site, so a good UX/UI strategy and a responsive design will help you facilitate your sales, regardless of the device your potential customer uses.
What do I need to know about my competition?
Do as much research as possible before making any decisions . By conducting research and analysis, you will then be able to better craft and formulate your digital marketing strategy. Research includes looking at your company, your industry, and even your competitors.
There are many benefits to looking at your competitors in particular. By seeing what your competitors are doing, you can find creative ways to differentiate your brand and dominate your competitor. When it comes to your competitors, the more research you do, the better.
But what exactly is Digital Marketing ? The main elements that make up this strategy are called the “Digital Marketing trifecta,” and it focuses primarily on three categories:
Earned media : mentions in articles, link building, social media, posts and reviews about your business.
Owned media : This category includes your website, mobile usability, insurance leads for seniors email database blog and customer relationship channels.
Paid media : includes PPC ads, featured ads, influencer campaigns, promotion on paid platforms, and social media ads, or Social Ads.
According to a study by Mediavalet , 49% of organizations do not have a proper digital marketing strategy. How can your company establish the perfect Digital Marketing plan? We tell you how we do it at Seocom Agency!
Table of Contents
What are the objectives of my project?
What services do I need to hire to achieve my goals?
What do I need to know about my competition?
What can make my business different from others?
Who can help me get my business off the ground?
What are the objectives of my project?
The most important first step in creating any digital marketing is to identify your goals, audience, and positioning . What are your goals for creating this digital marketing strategy? And how do your goals tie into the company's overall goals? You need to have a clear vision of how your digital marketing strategy contributes to the bigger picture. Once you draft your goals, you'll want to determine who your audience is and what your positioning will be.
Once you are clear about who your client is, what needs you can cover and what your main objective is, the next step will be to define your Return on Investment (ROI) goals , and define the KPIs that will help you achieve your objectives.
Do you want to promote your company with branding , do you want to increase sales in your e-commerce , do you want to boost your social networks? At Seocom we accompany you from start to finish, so that your strategy has the success that your business needs.
What services do I need to hire to achieve my goals?
SEO
Search engine optimization (SEO) defines the positioning of your website and web properties in a search engine. SEO increases organic traffic and allows you to optimize the text on your site to facilitate the customer journey. If you are looking for a set of tools to help with SEO research and reporting , we definitely recommend Sistrix and SEMrush .
SEM/ Social Ads
SEM increases traffic through online ads and marketing . Online ads can be expensive, but they are effective in driving traffic to your website and the different categories of your site. With online ads, you only have to choose what and on which channel it will be displayed. In addition, you can establish a strategy for Social Ads , Youtube , marketplaces … The sky is the limit!
Generate business!
Analytics
Analytics is a fundamental element in providing valuable data and information . This will help you improve your current and future digital marketing strategies, set new goals, check which actions work and which don’t… Don’t underestimate the power of data!
Development
Your company's website is your main headquarters on the Internet. It deserves a lot of attention and needs to have a unique web design to stand out from the crowd. Your website directly reflects your brand and company. It is one of the first places your potential customer visits when they want to know more about your company and product. In addition, more and more users, or potential customers, are using their tablet or mobile phone to consult your site, so a good UX/UI strategy and a responsive design will help you facilitate your sales, regardless of the device your potential customer uses.
What do I need to know about my competition?
Do as much research as possible before making any decisions . By conducting research and analysis, you will then be able to better craft and formulate your digital marketing strategy. Research includes looking at your company, your industry, and even your competitors.
There are many benefits to looking at your competitors in particular. By seeing what your competitors are doing, you can find creative ways to differentiate your brand and dominate your competitor. When it comes to your competitors, the more research you do, the better.