Choose the best solution from several options
Posted: Wed Jan 22, 2025 8:41 am
The idea that lies on the surface is not always the best. Make it a rule to work through several alternative proposals on the same issue. Practice shows that planning marketing activities gives good results if several ways to achieve the set goals are considered in the process. Involve specialists from different departments of the company in the discussion to highlight the problems from all sides and find the best option.
Monitor the implementation of the plan
The marketing program should specify intermediate goals and deadlines for achieving them. Even if they are not formulated very precisely at first, the main thing is to designate guidelines for each stage of the plan's implementation.
Download a free selection of amazon database tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153345
Main Marketing Goals
Specific formulations and precise indicators that are supposed to be achieved by a certain date are the main requirement for defining marketing objectives. The more clearly they are expressed, the more understandable they are for the company's employees and the easier it is to control their implementation.
Marketing activities are aimed at:
Maximizing sales levels.
To achieve this goal, methods of increasing profits are used, such as creating artificial demand for the product, increasing brand awareness, attracting media personalities to promote it, and so on.
Satisfying the needs of the target audience.
Achieving this goal involves a preliminary study of the current needs of the audience and offering a range of products/services, among which each potential client will find a suitable option.
Providing customers with a wide choice.
This priority is closely related to the second and requires the company to provide the consumer with a choice, but at the same time not to immerse him in an excessive abundance of similar products.
Improving the quality of life of consumers.
The most difficult to measure goal, which all manufacturers and sellers ideally strive to achieve. A large number of offers on the market contribute to improving quality and reducing prices, and the fight for the buyer motivates companies to improve products, thereby making the lives of consumers easier and more comfortable.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Selling price list: 5 marketing tricks + 10 tips for design
Absolutely Free Internet Advertising: 19 Options
Marketing goals are considered achieved if there is a constant modernization of goods and services to maximally satisfy the needs of the target audience (while maintaining a consistently high level of sales) and generating income.
The main marketing focus for the long term is the optimization of the company's profit. Any commercial enterprise is created as a tool for increasing profitability while minimizing costs.
So, the marketing goals, the implementation of which should be provided for by the strategy and annual plan of the company, are:
continuous receipt of growing profits;
meeting the needs of the target audience;
development of various areas of the enterprise's activities.
At certain stages of a company’s operation, specific medium- and short-te
Monitor the implementation of the plan
The marketing program should specify intermediate goals and deadlines for achieving them. Even if they are not formulated very precisely at first, the main thing is to designate guidelines for each stage of the plan's implementation.
Download a free selection of amazon database tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153345
Main Marketing Goals
Specific formulations and precise indicators that are supposed to be achieved by a certain date are the main requirement for defining marketing objectives. The more clearly they are expressed, the more understandable they are for the company's employees and the easier it is to control their implementation.
Marketing activities are aimed at:
Maximizing sales levels.
To achieve this goal, methods of increasing profits are used, such as creating artificial demand for the product, increasing brand awareness, attracting media personalities to promote it, and so on.
Satisfying the needs of the target audience.
Achieving this goal involves a preliminary study of the current needs of the audience and offering a range of products/services, among which each potential client will find a suitable option.
Providing customers with a wide choice.
This priority is closely related to the second and requires the company to provide the consumer with a choice, but at the same time not to immerse him in an excessive abundance of similar products.
Improving the quality of life of consumers.
The most difficult to measure goal, which all manufacturers and sellers ideally strive to achieve. A large number of offers on the market contribute to improving quality and reducing prices, and the fight for the buyer motivates companies to improve products, thereby making the lives of consumers easier and more comfortable.
Recommended articles on this topic:
Cross-marketing: 5 examples and 8 mistakes
Selling price list: 5 marketing tricks + 10 tips for design
Absolutely Free Internet Advertising: 19 Options
Marketing goals are considered achieved if there is a constant modernization of goods and services to maximally satisfy the needs of the target audience (while maintaining a consistently high level of sales) and generating income.
The main marketing focus for the long term is the optimization of the company's profit. Any commercial enterprise is created as a tool for increasing profitability while minimizing costs.
So, the marketing goals, the implementation of which should be provided for by the strategy and annual plan of the company, are:
continuous receipt of growing profits;
meeting the needs of the target audience;
development of various areas of the enterprise's activities.
At certain stages of a company’s operation, specific medium- and short-te