SEO for blogs: How to optimize your posts

[tongfkymm44]

Topic and a keyword search
The first step when creating a blog post begins long before you start writing. We may have already determined what the topic of the post will be and even know exactly how we are going to explain it, but first we must do some thinking and determine what the keywords of our post will be. We understand “keywords” to be the terms that users use to find information in search engines, be it Google, Bing, Yahoo and even Ask, the most unfortunate.

When making this decision, we should stop and think about the words we would use to find the content we are going to write about on the Internet and write them down, since they will be the backbone of our publication.

Title, structure and writing optimized for search engines
Every post starts with a good title, and this is where the keywords we have chosen above start to take center stage. We must choose a title that invites reading and makes clear what content the user will find in our post, including our most important keyword at the beginning of the post to give it as much prominence as possible and make the job easier for search engines.

wordpress interface for seo

Next, we will begin to write the body of our post, providing value on the chosen hotel email database topic and transmitting useful information to the user. Again, we will use our list of keywords as we develop the text, introducing them naturally. The best way to avoid over-optimizing our content by using the same keyword too many times is to use synonyms, which will also help improve the positioning of our post.

The length of the entry depends on many factors, but it is advisable to write over 500 words in order to develop relevant content for users. Remember that at the bottom of the text box, WordPress tells us the number of words in our publication.

When it comes to structuring our text correctly, it is very important to use a classic tool: subtitles . This is the best way to divide our entry into sections and make it easier for the user to read.

Subtitles are another place where we should include keywords. The more to the left the better, and don't forget to add the H2 meta tag to each one. Tagging with H2 is important to highlight the relevance of the subtitle in relation to the rest of the text. In addition, it is a much simpler step than it may seem, simply click on "text" to see the code of our entry and we will add <h2> at the beginning of each subtitle and </h2> at the end, as we see below.

Improve your SEO!
h2 tag in wordpress

If we deem it appropriate, we can write subtitles in the form of a question. This will make it easier for us to develop the content and appear in search engines if users ask the same question.

Optimize the images of the entry
optimize wordpress image

Adding images to our post improves its appearance and helps us provide multimedia support to our content, but in addition to this, it becomes another feature to work on the SEO of our blog.

When we add an image by clicking on “Add object” either from our media library or by uploading it from our computer, we are presented with a window with different parameters to fill in. We simply have to follow three key points to optimize an image in WordPress.

First, before adding the image, we need to rename the file and again include a keyword referencing the image content.

Next, we can upload it and we must fill in the “ title” fields with the keyword again and “ alternative text” with the keyword accompanied by a brief description.

It is important to ensure that the images on our blog are not too heavy to facilitate a quick loading time.

Install SEO plugin
Install plugins in WordPress

At this point, our content is finished and we only have a couple of actions left to be able to publish a properly optimized post. However, this last step requires functionalities that the standard version of WordPress does not offer, so we will have to install a plugin to be able to use them.

Plugins are extensions that we can install from the WordPress desktop easily and quickly. They will make it easier for us to use the tool and provide us with very useful functions.

We simply have to click on “Plugins” and “add a new one” and enter these words in the search engine: WordPress SEO by Yoast .

Improve your SEO!
There are many SEO plugins, but this one is the most complete one at the moment, without a doubt. In addition, it offers many more functions than those we will see below that will help us optimize the rest of our website, not just the posts. I recommend exploring its functions and getting the most out of it.