Creating an archive of user-generated content

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user-generated content in your marketing strategy
Source: Screenshot taken from the official accountTMS Productions
3. Testimonials and online reviews
One of the best ways to drive engagement on your social media platforms is to include customer testimonials on your website. Having a dedicated page or at least a section for reviews, complete with customer photos (if possible), is an effective way to add visual flair to your design andimprove your social proof.

user-generated content in your marketing strategy
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4. Tweets
If your clients tweet about you, you can share them on singapore phone number list your account for your followers to see. This way, you can show what people are actually saying about your brand and your products, adding another layer of authenticity and relatability to your name.

user-generated content in your marketing strategy
Source: Screenshot taken from the official Twitter accountMaybelline New York
5. Blog posts
The power of blogging is undeniable. It generates new potential customers, and with every post they find through search engines and read by others on social networks or other platforms, it also allows you to grow your customer base even more.

What cantake your blog page to the next levelis to showcase guest posts from your long-time customers, success stories from your users, or even BTS from your staff's perspective. All of this gives your brand a human face that can attract more people to pay attention to you.

user-generated content in your marketing strategy