7 tips on Instagram

[shukla7789]

If you use Instagram professionally for your business, you'll want to remember the basic guidelines for getting the most out of your content marketing on this social network based on images and micro videos. There are also several tools - we'll point out a few - that can make your routine easier.

Personalize your images and humanize your profile

The customer is king, as those of us who work in marketing know well. So let yourself be guided by the reaction of your audience and you will surely observe what they are most sensitive to. We can almost certainly say that something “real” usually goes further than a big, retouched advertising montage. Your client is not a building, they are people. People who identify with others, and therefore with the brand…

Humanize your brand. Post photos from time to time that student database what really happens in your business: scenes from your daily life, a detail of the table where you spend so many hours working for your clients, that personalized mug that contains your daily coffee or even a team meal, why not

Personalize your photo. We are in the era of customization. Any commercial or cold photo can convey a little more when you redecorate it: use the app's own tools or others like InstaSize to give it that unique touch. A small detail can give an advertisement or message extra added value. A filter, a "frame", the logo, a superimposed phrase...


Formats : Nothing to say, except that the size and orientation are determined by Instagram itself. Well, and that the use of the mosaic is limited to if you have nothing better to publish or if you are dedicated to a type of service or product that is totally enhanced and worth showing in this puzzle-like format (that's just an opinion!).


#2: Explain what you show

It seems obvious, since Instagram is an app created for sharing images, and images are usually self-explanatory. Or not? Don't make that mistake, text is part of the success and you can never assume that your audience will understand a photo without a mere explanation.

It has been proven that those who write text in addition to showing photographs create a more intense commitment and generate more comments in text form as well, which will give us a lot of information about their degree of connection and loyalty towards the brand.