Do you want to enter the world of online marketing, but don't know which digital marketing career to choose? We'll explain.
Today, social media and all the media that comprise digital marketing are alive and part of the daily activities of advertisers and sellers; and to increase sales, build customer loyalty and create a presence in the market, they must have certain skills and knowledge necessary to offer communications and successfully manage a company.
One of the safest ways to have all the ideas, techniques and functional tips in the area of digital marketing is by studying a course, bachelor's degree or postgraduate degree.
The term marketing is becoming more digital and specialized, in fact, it is the future of marketing. And although it may be immersed in people's daily vocabulary, many do not know what it means or, failing that, what digital marketing careers are.
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1 What is a digital marketing career?
1.1 How long does it last?
1.2 Is there a job opportunity?
2 What are the tasks of a digital marketing manager?
3 Skills of a Digital Marketing Career Specialist
3.1 Digital public relations
3.2 SEO: Search Engine Optimization
3.3 Email Marketing
3.4 Social networks
3.5 Content marketing
3.6 Pay Per Click (PPC) Advertising
3.7 Conversion Rate Optimization (CRO)
3.8 Data analysis
3.9 Website CMS / HTML and CSS
4 What are the most popular or in-demand digital marketing careers?
4.1 Social Media Manager
4.2 Community Manager
4.3 SEO Specialist
4.4 Traffic Manager
4.5 Data Analyst
4.6 Inbound Marketing
4.7 eSports Marketing
4.8 Growth Marketing Director
4.9 Digital Project Manager
4.10 Influencer Marketing
4.11 Social CRM Manager
4.12 RTB Manager
5 Why study digital marketing courses?
What is a digital marketing career?
In our article Marketing Career , we defined it as:
“The analysis of consumer and market behavior and needs, and then translating this in vp communication officers email database formation into a strategy that allows you to attract, retain, and build customer loyalty, establishing distribution channels, services, pricing policies, product development, sales , and others so that all of this is associated with a brand.”
Digital Marketing Careers
Through the different modes of digital advertising, the marketer tries to position different products or services in the market.
The media can be social networks, the Internet, television, mobile applications, among others. However, the digital marketing career extends beyond the online, that is, including other communication channels that do not need to use the Internet.
How long does it last?
Although universities do not have a specific digital marketing degree, there are other similar degrees that encompass the activities carried out by a marketing specialist.
There are different academic offerings such as marketing, digital marketing, advertising and marketing, and others, but there are also courses that can be effective and last a few hours or bachelor's and postgraduate degrees that last respectively between one, two and five years.
What are the most popular or in-demand digital marketing careers?
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