The importance of good customer service
Posted: Wed Jan 22, 2025 8:15 am
Understand the importance of good customer service, discovering essential tips and success stories to inspire you.
Have you ever stopped to think that customer service is often a reflection of your company?
To give you an idea, a survey by McKinsey & Company (consulting firm) showed that 70% of the customer experience is based on the treatment they receive, regardless of the price of the product they are purchasing.
Now if we take into account that the consumer is the main generator of profits for every company, the conclusion is simple:
Providing good customer service is essential to business success.
Therefore, this sector should be among the points of greatest attention in your company, mainly because it is your main means of interacting with the customer.
But to achieve excellence in service, there are lawyer database and tips that every company needs to follow.
So, let's look at some success stories that you can be inspired by.
Examples of good customer service
To know what to do, there's nothing better than taking inspiration from companies that have transformed their customer service sector to make life easier for users and employees alike.
Case Magazine Luiza
The company, which has been a reference in digital retail platforms for some time, is an excellent example of excellent customer service.
It invested in technology to optimize the support offered to its consumers, which helped to…
Reduce the number of tools used by agents, thus reducing service time and providing more precise guidance.
This way, with a modern call center, agents can access the data they need to provide fast and qualified service to customers.
Case Embasa (Bahian Water and Sanitation Company)
Another case very similar to Magazine Luiza is the project that Comunix is carrying out with Embasa (Bahian Water and Sanitation Company).
To modernize the customer service center, an omnichannel solution was developed.
In this project, in addition to all the features normally found in an omnichannel platform, the self-service robot responsible for the WhatsApp channel stands out.
Through this service, available 24 hours a day and open to all 368 municipalities in Bahia, users can perform tasks such as…
Check debts, issue a second copy, pay with a credit card, request a review of your account, and report water leaks.
This way, the population can resolve their most basic requests quickly and efficiently, without having to wait in line to speak to a human attendant.
The importance of good customer service
The truth is that to improve your company's relationship with the customer, you need to offer what they are looking for.
And when it comes to service, this customer loves quick and personalized solutions.
By balancing these 2 elements perfectly, you have more satisfied customers.
With more satisfied customers, you can increase your sales volume considerably.
After all, a good customer experience generates new business opportunities for your company.
Have you ever stopped to think that customer service is often a reflection of your company?
To give you an idea, a survey by McKinsey & Company (consulting firm) showed that 70% of the customer experience is based on the treatment they receive, regardless of the price of the product they are purchasing.
Now if we take into account that the consumer is the main generator of profits for every company, the conclusion is simple:
Providing good customer service is essential to business success.
Therefore, this sector should be among the points of greatest attention in your company, mainly because it is your main means of interacting with the customer.
But to achieve excellence in service, there are lawyer database and tips that every company needs to follow.
So, let's look at some success stories that you can be inspired by.
Examples of good customer service
To know what to do, there's nothing better than taking inspiration from companies that have transformed their customer service sector to make life easier for users and employees alike.
Case Magazine Luiza
The company, which has been a reference in digital retail platforms for some time, is an excellent example of excellent customer service.
It invested in technology to optimize the support offered to its consumers, which helped to…
Reduce the number of tools used by agents, thus reducing service time and providing more precise guidance.
This way, with a modern call center, agents can access the data they need to provide fast and qualified service to customers.
Case Embasa (Bahian Water and Sanitation Company)
Another case very similar to Magazine Luiza is the project that Comunix is carrying out with Embasa (Bahian Water and Sanitation Company).
To modernize the customer service center, an omnichannel solution was developed.
In this project, in addition to all the features normally found in an omnichannel platform, the self-service robot responsible for the WhatsApp channel stands out.
Through this service, available 24 hours a day and open to all 368 municipalities in Bahia, users can perform tasks such as…
Check debts, issue a second copy, pay with a credit card, request a review of your account, and report water leaks.
This way, the population can resolve their most basic requests quickly and efficiently, without having to wait in line to speak to a human attendant.
The importance of good customer service
The truth is that to improve your company's relationship with the customer, you need to offer what they are looking for.
And when it comes to service, this customer loves quick and personalized solutions.
By balancing these 2 elements perfectly, you have more satisfied customers.
With more satisfied customers, you can increase your sales volume considerably.
After all, a good customer experience generates new business opportunities for your company.