Have a library that allows interaction between users

[suhasini523]

When people watch a television programme, it is normal for them to exchange opinions on the development of events. This can be exploited by the channel and companies that have advertising guidelines.

As with Tide, content must be prepared for each case. You can have reactions from the protagonists, taken from the networks of a specific brand, for example.

Netflix makes this exercise a common thing. Accustomed to sri lanka whatsapp number database making television more interactive, they often release gifs so that their viewers can react after or during each episode. They also do this to create intrigue among those who have not seen the episodes.

Direct interaction with users
If a brand sponsors a program or event, the influence of its protagonists can be used to make the brand stand out more.

For example, an actor can use the moment of broadcast to chat with viewers. It could be to ask them for their opinion on what they are watching or on a brand, in a very subtle way.

The idea is that it sounds spontaneous, that it represents a direct conversation with the viewers. This increases the value of the advertiser, the programme and the TV channel.

This happened during the 2018 Winter Olympics when, while a snowboarding competition was taking place, competitor Chole Kim started a conversation on Twitter.

The audience engaged in a dialogue with the athlete while the competition was in preparation and, as a bonus, her sponsors benefited.

This initiative is ideal during live events, as long as the influencer is given creative freedom so that it doesn't look forced, but rather very natural.