Basic classification of marketing objectives
Posted: Wed Jan 22, 2025 8:10 am
Classification of types of marketing objectives:
market priorities are aimed at ensuring specific indicators: increasing the market share, expanding the business to new sites, reducing the level of influence of competing companies in a certain segment;
direct marketing goals are aimed at creating a positive image of the enterprise, ensuring maximum consumer satisfaction, increasing the profitability of marketing activities, etc.;
structural and managerial rcs database marketing priorities consist of increasing the flexibility of the enterprise’s organizational structure and its adaptation to changing market conditions, as well as creating conditions for the implementation of new strategic business objectives;
supporting marketing goals are related to the company’s service, pricing and incentive policies;
Controlling marketing installations are designed to ensure monitoring of the operational, strategic and financial activities of the enterprise.
Classification of Marketing Objectives
Let us list the requirements that the company's marketing goals must meet. It is important that they: be aligned with business priorities; be controlled by responsible specialists responsible for their implementation; have a strict deadline for achieving them; include mechanisms for moral and material incentives for employees for the results achieved that correspond to the set tasks.
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Quantitative and qualitative marketing goals
Marketing goals can be divided into two categories: quantitative and qualitative. However, only those that fall into the first category are measurable. To calculate them, appropriate indicators are needed.
Let's look at quality marketing goals:
Formation of a positive image of the company against the background of its competing enterprises.
A high level of satisfaction of the firm's needs in the context of obtaining the greatest benefit.
Providing consumers with all the necessary information about the company's products, promoting goods and services.
Creation of competitive conditions for the successful sale of the enterprise's products.
In most cases, more attention is paid to qualitative marketing goals, which include improving the firm's reputation and increasing prestige.
Below we list the main quantitative marketing priorities:
Increase in sales volumes in a competitive market.
Increase in revenue and profit.
Reduction of production costs and other expense items.
Increasing the volume of goods produced.
A company may have a number of goals, but they must all be interconnected. This is quite a complex task, so it is important that marketers are able to find compromise solutions that allow them to implement diverse objectives.
Case: VT-metall
Find out how we reduced the cost of
market priorities are aimed at ensuring specific indicators: increasing the market share, expanding the business to new sites, reducing the level of influence of competing companies in a certain segment;
direct marketing goals are aimed at creating a positive image of the enterprise, ensuring maximum consumer satisfaction, increasing the profitability of marketing activities, etc.;
structural and managerial rcs database marketing priorities consist of increasing the flexibility of the enterprise’s organizational structure and its adaptation to changing market conditions, as well as creating conditions for the implementation of new strategic business objectives;
supporting marketing goals are related to the company’s service, pricing and incentive policies;
Controlling marketing installations are designed to ensure monitoring of the operational, strategic and financial activities of the enterprise.
Classification of Marketing Objectives
Let us list the requirements that the company's marketing goals must meet. It is important that they: be aligned with business priorities; be controlled by responsible specialists responsible for their implementation; have a strict deadline for achieving them; include mechanisms for moral and material incentives for employees for the results achieved that correspond to the set tasks.
Recommended articles on this topic:
9 Types of Customer Loyalty Programs
Examples of USP to make yours even cooler
Absolutely Free Internet Advertising: 19 Options
Quantitative and qualitative marketing goals
Marketing goals can be divided into two categories: quantitative and qualitative. However, only those that fall into the first category are measurable. To calculate them, appropriate indicators are needed.
Let's look at quality marketing goals:
Formation of a positive image of the company against the background of its competing enterprises.
A high level of satisfaction of the firm's needs in the context of obtaining the greatest benefit.
Providing consumers with all the necessary information about the company's products, promoting goods and services.
Creation of competitive conditions for the successful sale of the enterprise's products.
In most cases, more attention is paid to qualitative marketing goals, which include improving the firm's reputation and increasing prestige.
Below we list the main quantitative marketing priorities:
Increase in sales volumes in a competitive market.
Increase in revenue and profit.
Reduction of production costs and other expense items.
Increasing the volume of goods produced.
A company may have a number of goals, but they must all be interconnected. This is quite a complex task, so it is important that marketers are able to find compromise solutions that allow them to implement diverse objectives.
Case: VT-metall
Find out how we reduced the cost of